16 Plus Golden Rules To Immediately And Massively Grow Your Business

16 Plus Golden Rules To Immediately And Massively Grow Your Business Plus: 120 Brainstorming
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16 Plus Golden Rules To Immediately And Massively Grow Your Business

Introduction
Some of these 16 Rules are based on the results of marketing surveys covering over 60,000 advertisements and promotions. In other instances over 105,000 selling words and sentences have been tested on over 18,900,000 customers, to come up with the most effective sales principles. These rules have sold many millions worth of products. And they will sell millions more in the future.
No matter what you are selling, you are selling to people. Your customers all eat, sleep and have problems with their kids, wife or husband. They probably want to work less, look younger and need to lose a bit of weight and exercise more. In other words – they are human beings like you and I. Human nature doesn’t change. That’s why the rules below will apply today as they did 10, 30, or even 80 years ago.

So here it is . . .
Golden Rule:1
It is 5 times easier to sell something
else to your existing customers than
to get a new customer.
The easiest way to sell something else to your existing customers is by using the telephone or by sending them a letter. I’ve been accused of focusing too much on selling by Direct Mail . . . but it is by far the most efficient way for you to get more business. Your past clients are a “hot buyers” list. All you have to do is ask them to buy something else. And it doesn’t have to be your product either. You can offer them someone elses products. Thus, an accountant can offer financial services. A restaurant can send invites to a clothing sale. A car exhaust centre can promote a motor mechanic. A plumber can refer an electrician. And so on.

Golden Rules To Immediately And Massively Grow Your Business.

 

Golden Rule:
If you have an established business 70%
of your advertising money should be spent
on re-selling to your existing customers.
Why? See Rule No.1. And yet I see most businesses spend thousands in the media trying to get new business – only to forget all about those people after they buy. If you were to send out some thank you letters instead, or call your customers and ask them to buy again, you’d see an almost magic increase to your bottom line. Done correctly, this always works better than chasing new customers. Listen, next time you are going to run a full page ad in the newspapers promoting a sale or whatever, try this: Reproduce the ad and send it to your existing clients. Attach a note saying . . .
“I thought you may want to see this, come in the day before to get your best pick of the bargains. Regards….”
This will work wonders if your sale has a genuine appeal!!

 

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7 Step Business Diagnostic for the CEO

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My Journey to the development of the 7 Step Business Diagnostic for the CEO really started with Malcolm Baldridge. The change of my Business Path.

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The 7 Step Business Diagnostic for the CEO/Founder/Owner was developed to help CEO’s identify where there are blockages in the business that are stopping the execution of the Business Strategy growth and profits. It works extremely well and helps to forecast future profits based on answers to the 7 sections. 

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