16 Plus Golden Rules To Immediately And Massively Grow Your Business Plus: 120 Brainstorming
Marketing ‘Power Tools’
You Can Use Today.
Powerful strategies to skyrocket your business and multiply your profits and business success.
16 Plus Golden Rules To Immediately And Massively Grow Your Business
Some of these 16 Rules are based on the results of marketing surveys covering over 60,000 advertisements and promotions. In other instances over 105,000 selling words and sentences have been tested on over 18,900,000 customers, to come up with the most effective sales principles. These rules have sold many millions worth of products. And they will sell millions more in the future.
No matter what you are selling, you are selling to people. Your customers all eat, sleep and have problems with their kids, wife or husband. They probably want to work less, look younger and need to lose a bit of weight and exercise more. In other words – they are human beings like you and I. Human nature doesn’t change. That’s why the rules below will apply today as they did 10, 30, or even 80 years ago.
So here it is . . .
It is 5 times easier to sell something
else to your existing customers than
to get a new customer.
The easiest way to sell something else to your existing customers is by using the telephone or by sending them a letter. I’ve been accused of focusing too much on selling by Direct Mail . . . but it is by far the most efficient way for you to get more business. Your past clients are a “hot buyers” list. All you have to do is ask them to buy something else. And it doesn’t have to be your product either. You can offer them someone elses products. Thus, an accountant can offer financial services. A restaurant can send invites to a clothing sale. A car exhaust centre can promote a motor mechanic. A plumber can refer an electrician. And so on.
Golden Rules To Immediately And Massively Grow Your Business.
If you have an established business 70%
of your advertising money should be spent
on re-selling to your existing customers.
Why? See Rule No.1. And yet I see most businesses spend thousands in the media trying to get new business – only to forget all about those people after they buy. If you were to send out some thank you letters instead, or call your customers and ask them to buy again, you’d see an almost magic increase to your bottom line. Done correctly, this always works better than chasing new customers. Listen, next time you are going to run a full page ad in the newspapers promoting a sale or whatever, try this: Reproduce the ad and send it to your existing clients. Attach a note saying . . .
“I thought you may want to see this, come in the day before to get your best pick of the bargains. Regards….”
This will work wonders if your sale has a genuine appeal!!
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7 Step Business Diagnostic for the CEO
My Journey to the development of the 7 Step Business Diagnostic for the CEO really started with Malcolm Baldridge. The change of my Business Path.
The 7 Step Business Diagnostic for the CEO/Founder/Owner was developed to help CEO’s identify where there are blockages in the business that are stopping the execution of the Business Strategy growth and profits. It works extremely well and helps to forecast future profits based on answers to the 7 sections.
It is a proprietary tools developed by Dr Freestone since 2004 and has since then helped hundreds of CEO’s get a complete understanding of their business using the concept of excellence. Excellence in business is paramount to full attainment of the Vision Mission Goals and Objectives.
The 7 Step Business Diagnostic for the CEO
If you wish to buy a 7 Step Business Diagnostic for the CEO is on Special Offer at $30/R358 via PayPal. (Normally $50.00)
Click on the link. Pay through PayPal or Your credit card. The PayPal system will calculate the exchange rate which you will be charged.
While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility for errors, omissions, or contrary interpretation of the subject matter herein.
This publication is not intended for use as a source of legal or accounting advice. The Publisher wants to stress that the information contained herein may be subject to varying state and/or local laws or regulations. All users are advised to retain competent counsel to determine what state and/or local laws or regulations may apply to the user’s particular situation or application of this information.
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