Thoughts of the day
An Offer from Anne Rolfe:
Thoughts of the day
An Offer from Anne Rolfe:
16 Plus Golden Rules To Immediately And Massively Grow Your Business Plus: 120 Brainstorming
Marketing ‘Power Tools’
You Can Use Today.
Powerful strategies to skyrocket your business and multiply your profits and business success.
Some of these 16 Rules are based on the results of marketing surveys covering over 60,000 advertisements and promotions. In other instances over 105,000 selling words and sentences have been tested on over 18,900,000 customers, to come up with the most effective sales principles. These rules have sold many millions worth of products. And they will sell millions more in the future.
No matter what you are selling, you are selling to people. Your customers all eat, sleep and have problems with their kids, wife or husband. They probably want to work less, look younger and need to lose a bit of weight and exercise more. In other words – they are human beings like you and I. Human nature doesn’t change. That’s why the rules below will apply today as they did 10, 30, or even 80 years ago.
Golden Rules To Immediately And Massively Grow Your Business.
If you have an established business 70%
of your advertising money should be spent
on re-selling to your existing customers.
Why? See Rule No.1. And yet I see most businesses spend thousands in the media trying to get new business – only to forget all about those people after they buy. If you were to send out some thank you letters instead, or call your customers and ask them to buy again, you’d see an almost magic increase to your bottom line. Done correctly, this always works better than chasing new customers. Listen, next time you are going to run a full page ad in the newspapers promoting a sale or whatever, try this: Reproduce the ad and send it to your existing clients. Attach a note saying . . .
“I thought you may want to see this, come in the day before to get your best pick of the bargains. Regards….”
This will work wonders if your sale has a genuine appeal!!
For the rest……. Jon our Xtreme Business Support Club.
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Join our lifetime Xtreme Business Club and get Free Business manuals and e-books on how to grow Your business for a once off payment. Once received we register you and we start sending you our input sheets.
My Journey to the development of the 7 Step Business Diagnostic for the CEO really started with Malcolm Baldridge. The change of my Business Path.
The 7 Step Business Diagnostic for the CEO/Founder/Owner was developed to help CEO’s identify where there are blockages in the business that are stopping the execution of the Business Strategy growth and profits. It works extremely well and helps to forecast future profits based on answers to the 7 sections.
It is a proprietary tools developed by Dr Freestone since 2004 and has since then helped hundreds of CEO’s get a complete understanding of their business using the concept of excellence. Excellence in business is paramount to full attainment of the Vision Mission Goals and Objectives.
If you wish to buy a 7 Step Business Diagnostic for the CEO is on Special Offer at $30/R358 via PayPal. (Normally $50.00)
Click on the link. Pay through PayPal or Your credit card. The PayPal system will calculate the exchange rate which you will be charged.
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While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility for errors, omissions, or contrary interpretation of the subject matter herein.
This publication is not intended for use as a source of legal or accounting advice. The Publisher wants to stress that the information contained herein may be subject to varying state and/or local laws or regulations. All users are advised to retain competent counsel to determine what state and/or local laws or regulations may apply to the user’s particular situation or application of this information.
The purchaser or reader of this publication assumes complete and total responsibility for the use of these materials and information. The Author and Publisher assume no responsibility or liability whatsoever on the behalf of any purchaser or reader of these materials, or the application or non-application of the information contained herein. We do not guarantee any results you may or may not experience as a result of following the recommendations or suggestions contained herein. You must test everything for yourself.
Any perceived slights of specific people or organizations is unintentional.
Welcome to our daily post today on Branding.
“Ideas are a dime a dozen. People who implement them are priceless.” – Mary Kay Ash
Why Entrepreneurs Need to Create Their Own Brands
At some point in your career, someone has probably talked to you about how to brand yourself, how personal branding is this incredibly important thing that everyone is doing these days, how, if you’ve built a business and are trying to grow, it’s not something you can ignore. Or is it?
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Personal branding, just like regular branding, is something that’s often completely out of your control. If you’re trying to brand yourself as something you’re not, it’s very difficult, if not impossible.
And, when you’re already running a business and busy with the day-to-day grind, when you’re associated heavily with the business you run, it often can seem like a waste of time to focus on personal branding.
But personal branding isn’t just about getting a logo, a business card, and a fancy email header – it’s about who you are, what you do, how you do it, and the business that you run, and it can be a valuable tool to generate new leads and to close sales.
Jeff Bezos famously said that your brand is “What people say about you when you’re not in the room,” meaning that, for all your intentions, for all the work and effort you put into trying to brand yourself as a particular thing, what ends up mattering most is what people think about you.
And that’s based largely on your actions, what you’ve done with your business, and what you say. There’s not a whole lot you can do to change that. You are who you are, you’re not likely to change any time soon, and you can’t take back or reverse what you’ve said or done in the past.
Ask any politician, and they will happily tell you that, no matter how hard you try, you cannot brand yourself as something different from what you are.
Now, that being said, you certainly can build a personal brand that is true to who you are, and that’s generally what most business owners do. But what many fail to realize is that the personal brand is necessary in the first place – they often think that, because they own a business and have spent a great deal of time and money building it into a brand that they don’t have to worry about branding themselves. And that’s just not the case.
One major reason you need to brand yourself is to help grow your business. If your business is not well known, if it’s not a household name, it doesn’t mean a whole lot to introduce yourself as the CEO of XYZ Corp.
One of the greatest ways to get in front of new clients and introduce them to you and your business is through speaking events and live workshops or presentations, but your 5 years as CEO of XYZ Corp might not be enough to get you in the door.
However, if you position yourself as, say, a talented WordPress developer, designer, and writer who has been in the WordPress world since day one and who has worked in web design and development for 20 years (and who also happens to be the founder and CEO of XYZ Corp), then you might be more likely to secure these gigs.
Having a personal brand matters, too, when large potential clients are researching you, and the way you brand yourself can play a large role in closing a sale.
They don’t care that you’re just the CEO of XYZ Corp, which they may or may not know very well, but they care more that you, personally, know what you’re doing, have experience, and can handle the project for them, whatever it happens to be.
The same is true in the B2C arena. As a business grows and begins to make strategic partnerships, along with larger and larger deals with larger and larger clients, they will naturally look to the CEO and ask “Can this person handle what we’re needing? Who are they? What is their background?”
You need to have an answer to that question. If there’s anything true in life, it’s this – things always change. I’m not in any way implying that your business is going to fail; there are many other reasons that someone would stop running a business.
For instance, you might sell off your business and start consulting. You might turn over your business to a partner, a spouse, a board of directors, or a former employee and start a new business. You might take a much smaller role for a period of time – you never know how it might go down. But, through all of that, the business brand that you’re associated with is going to change, sometimes markedly.
Businesses do fail, but plenty of wildly successful titans of industry have struggled through the failure of a business (or two, or three) only to come out stronger than ever before. While their fortunes and their personal brands were tied to the companies that failed, that was momentary, and they went on to show that they were not their company (and their company was not them).
These reasons and more are why it’s so critical for you, as a business owner, to brand yourself – your business and your employment status may change drastically over time, but you will change a lot less.
Setting aside the business you’ve built and its success or failure, people are interested in your skills, and those skills need to be articulated clearly and effectively to potential business partners, investors, and clients, regardless of your current standing as president or CEO.
To brand yourself effectively, you have to do the same things you would do for a business brand.
If you’re not sure exactly how to position yourself, if it’s hard for you to separate yourself from your business, a brand persona template may be just what you need to get started, to dig into your personality and pull out who you are, what you stand for, and how that translates into the personal brand that you present to the world.
Should you need help in this area contact us.
Contact us for a Branding Discussion on Skype mfreestone5209
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My Business Health Check is used to check companies who have dysfunction, conflict and disjointed application of processes in them. It actually works very well. Again, I modified a spreadsheet from one of my IIB Colleagues bringing in the concept of excellence into it and eventually ended up with 200 questions in 7 sections that identified Your and especially Your staffs’ responses. The results are plotted against a perceived Excellently balanced Company. The variances in companies are vast and the graphics point this out starkly. THE TOOL IS EXTREMELY USEFUL!