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SAY OF THE DAY

“The most important thing is to enjoy your life – to be happy – it’s all that matters.” – Audrey Hepburn

More to our Daily Post

4 More Ways to Create a Brand That Customers Remember.

 

It takes only 3 to 5 seconds to form a first impression. If your business doesn’t capture attention at first glance, not only are you missing out on brand recognition but on sales too.

If you haven’t felt your brand is quite at the level you envisioned, use these tips to step it up. From messaging strategy to visual content creation, here are 4 ways to make sure you’re delivering consistent, on-brand content.

1. Build your brand message around your “why?”

People want to feel like their purchase matters. When they connect with a brand, they tend to connect more to a particular attribute or promise that made them feel good. Focus your brand communication around the “why.”

For instance, which sounds more purpose driven?

a) Our office chairs are sleek and comfortable

b) Your brand colors: Color is often a misunderstood brand tool that many dismiss. Color is actually quite powerful and helps captures people’s attention. Too many colors not only harm your brand recognition, but they can actually repel your audience. There is purchase power in color. In looking at the most recognizable brands out there, we know their colors: Coca-Cola is red, IBM is blue, McDonald’s is red and yellow, and 40Billion is green and orange.

c) Your brand voice: The tone in which you communicate – both verbally and written – needs to translate into each medium.

d) Create branded templates: Develop templates that will save you time and establish consistency.

b) Made from 100% recycled materials, our office chairs are great for the environment as well as your back.

Even if Option B is more expensive, customers are likely to choose their chair because that brand statement conveys that the chairs are quality while being environmentally conscious.

Remember it’s about helping people connect to your brand in ways that go beyond your product or service. Build that emotional connection and you will stand out from your competitors.

Our Daily Post highlights Brand Consistecy

2. Maintain brand consistency

Having a consistent aesthetic to your brand is essential to build recognition. Both your brand voice and visuals need to align. If your copy has a spunky, opinionated tone and your visuals have a soft vintage feel, you might be missing the mark. This process may be daunting, but it’s well worth it to leverage your brand growth. Brand consistency needs to be universal through your website, social media, advertising — every avenue your brand uses. The most important elements that help you communicate consistency are:

a) How many fonts you use: Keep your fonts to no more than three. Having too many will take away from your message. Make sure that what you use is legible, especially in smaller dimensions. You may choose to add more fonts to your collateral but only implement it for specific campaigns that require a slightly different aesthetic

3. Leverage video

Not all trends are worth following, unless it aligns with your brand and/or there is a major shift in the industry. Last year, brands saw more engagement through video than images. So, how can you tell your brand story without a lot of words? Use video.

The earlier you adopt video into your marketing strategy, the higher your chances are of getting traction.

4. Get creative with your content

Sharing your brand story can be tricky. But if you start to leverage your visual content in a way that builds curiosity, humor, or excitement, you could increase your exposure.

Ask a fill-in-the-blank question. This can help you get insight on what words resonate with your target audience, plus it can be very engaging.

Certain aspects of your brand connect with your audience more than others. Applying these steps will set your brand up for success.

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Branding

https://www.mjfgroup.biz/branding

Welcome to our daily post today on Branding.

Today

SAY OF THE DAY

“Ideas are a dime a dozen. People who implement them are priceless.” – Mary Kay Ash


Branding

Why Entrepreneurs Need to Create Their Own Brands

Why Entrepreneurs Need to Create Their Own Brands At some point in your career, someone has probably talked to you about how to brand yourself, how personal branding is this incredibly important thing that everyone is doing these days, how, if you’ve built a business and are trying to grow, it’s not something you can ignore. Or is it?

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Personal branding, just like regular branding, is something that’s often completely out of your control. If you’re trying to brand yourself as something you’re not, it’s very difficult, if not impossible.

And, when you’re already running a business and busy with the day-to-day grind, when you’re associated heavily with the business you run, it often can seem like a waste of time to focus on personal branding.

But personal branding isn’t just about getting a logo, a business card, and a fancy email header – it’s about who you are, what you do, how you do it, and the business that you run, and it can be a valuable tool to generate new leads and to close sales.

Jeff Bezos famously said that your brand is “What people say about you when you’re not in the room,” meaning that, for all your intentions, for all the work and effort you put into trying to brand yourself as a particular thing, what ends up mattering most is what people think about you.

Branding.

And that’s based largely on your actions, what you’ve done with your business, and what you say. There’s not a whole lot you can do to change that. You are who you are, you’re not likely to change any time soon, and you can’t take back or reverse what you’ve said or done in the past.

Ask any politician, and they will happily tell you that, no matter how hard you try, you cannot brand yourself as something different from what you are.

Now, that being said, you certainly can build a personal brand that is true to who you are, and that’s generally what most business owners do. But what many fail to realize is that the personal brand is necessary in the first place – they often think that, because they own a business and have spent a great deal of time and money building it into a brand that they don’t have to worry about branding themselves. And that’s just not the case.

One major reason you need to brand yourself is to help grow your business. If your business is not well known, if it’s not a household name, it doesn’t mean a whole lot to introduce yourself as the CEO of XYZ Corp.

One of the greatest ways to get in front of new clients and introduce them to you and your business is through speaking events and live workshops or presentations, but your 5 years as CEO of XYZ Corp might not be enough to get you in the door.

However, if you position yourself as, say, a talented WordPress developer, designer, and writer who has been in the WordPress world since day one and who has worked in web design and development for 20 years (and who also happens to be the founder and CEO of XYZ Corp), then you might be more likely to secure these gigs.

Having a personal brand matters, too, when large potential clients are researching you, and the way you brand yourself can play a large role in closing a sale.

They don’t care that you’re just the CEO of XYZ Corp, which they may or may not know very well, but they care more that you, personally, know what you’re doing, have experience, and can handle the project for them, whatever it happens to be.

Branding.

The same is true in the B2C arena. As a business grows and begins to make strategic partnerships, along with larger and larger deals with larger and larger clients, they will naturally look to the CEO and ask “Can this person handle what we’re needing? Who are they? What is their background?”

You need to have an answer to that question. If there’s anything true in life, it’s this – things always change. I’m not in any way implying that your business is going to fail; there are many other reasons that someone would stop running a business.

For instance, you might sell off your business and start consulting. You might turn over your business to a partner, a spouse, a board of directors, or a former employee and start a new business. You might take a much smaller role for a period of time – you never know how it might go down. But, through all of that, the business brand that you’re associated with is going to change, sometimes markedly.

Businesses do fail, but plenty of wildly successful titans of industry have struggled through the failure of a business (or two, or three) only to come out stronger than ever before. While their fortunes and their personal brands were tied to the companies that failed, that was momentary, and they went on to show that they were not their company (and their company was not them).

These reasons and more are why it’s so critical for you, as a business owner, to brand yourself – your business and your employment status may change drastically over time, but you will change a lot less.

Setting aside the business you’ve built and its success or failure, people are interested in your skills, and those skills need to be articulated clearly and effectively to potential business partners, investors, and clients, regardless of your current standing as president or CEO.

To brand yourself effectively, you have to do the same things you would do for a business brand.

  • You need a logo, a color scheme, a website, professional social media profiles – the collateral that outwardly displays a brand.
  • You’ll also need a tagline, some content that describes who you are and what you do. Depending on your business and what you want to do with that in the future, you may need to remove certain pieces of collateral, like the website, or keep content light and supportive of your company and current role, or even just focus exclusively on the design portion of your personal brand and a simple tagline.

If you’re not sure exactly how to position yourself, if it’s hard for you to separate yourself from your business, a brand persona template may be just what you need to get started, to dig into your personality and pull out who you are, what you stand for, and how that translates into the personal brand that you present to the world.


Should you need help in this area contact us.

Contact us for a Branding Discussion on Skype mfreestone5209

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My Business Health Check.

My Business Health Check is used to check companies who have dysfunction, conflict and disjointed application of processes in them. It actually works very well. Again, I modified a spreadsheet from one of my IIB Colleagues bringing in the concept of excellence into it and eventually ended up with 200 questions in 7 sections that identified Your and especially Your staffs’ responses. The results are plotted against a perceived Excellently balanced Company. The variances in companies are vast and the graphics point this out starkly. THE TOOL IS EXTREMELY USEFUL!

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If you wish to buy a 7 Step Business Diagnostic for the CEO is on Special Offer at  $30/R358 via PayPal. (Normally $50.00)

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7 Step Business Diagnostic for the CEO

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