About us

htttp://www.mjfgroup.bizaboutus

We have provided a Complete Company Profile 2018 on our About us page which we trust will influence you to contact us to discuss your Business needs.

The MJF GROUP.  

The MJF GROUP provides Business Advisory Services and Support to the CEO, under the banner of the MJF Group (Business Support to the CEO).

The members of Our Group solve problems which CEO’s are experiencing across a range of demanding and complex disciplines and industry sectors.

We bring a unique, cross-disciplinary approach to clients’ challenges, ensuring the right balance of ability and real-world experience, this includes; strategy, marketing, sales, business planning, accounting services and funding applications, health information management, organisational ability, executive talent development and performance and digital strategy.

About us.

 

Who We are.

Company Expansion

South Africa.

A Sole proprietary business was started by Dr M J Freestone in 2004. It included a JV with an accounting service business called Riverstone Accounting Payroll and Statutory Services (RAPSS). By end 2016 RAPSS services were brought under the banner of The MJF Group.

Australia.

In 2014 the sole proprietor, which by now was a Group of companies, added to its list of professional services by opening an Australian Branch, incorporating Executive Recruitment and Leadership profiling,

This broadened our services to include Information Management to the Health Sector by amalgamating with DataProComms (Pty) Ltd Australia, run by Dr D Freestone Doctor of Philosophy (Public Health).

United Kingdom

We created a UK Company; Interco Development & Training Limited.  This company provides soft skill training for micro to small businesses in Hull and offers them access to a funding portal run in conjunction with Sterling Capital Limited. Interco also offers Business Support to companies needing to grow and develop their businesses.

We have also opened BASS Business and Soft Skills Limited (By Guarantee), a Charity created to train under 25’s to get a broader perspective of business skills needed to get into the business world.

The adoption of Australia and the United Kingdom into the MJF Group brings together 85 years of senior executive knowledge and experience in the Freestone family with 38 years joint management consulting experience across three continents.

This enables us to offer clients a complete suite of consulting and advisory services into key industry and services sectors such as:

  • finance,
  • manufacturing,
  • engineering
  • textiles specifically under manufacturing
  • mining,
  • telecommunications,
  • construction,
  • distribution,
  • health,
  • hospitality

About us

Companies in Group

  • Dr Michael John Freestone trading as MJF GROUP ™.(SA)
  • Interco Development & Training Limited (UK)
  • South African Mining and Exploration Company (SAMEC) ™)
  • Business and Advisory Soft Skills cc t/a as BASS ™ (SA)
  • DataproComms (Pty) Ltd Melbourne Australia (Pty) ™ Ltd (AU)
  • BASS Business and Soft Skill Limited ™ (By Guarantee) A Charity to train under 25’s (UK)

Legal Entity

The company is incorporated in South Africa as a Sole Proprietor, In Australia as a (Pty) Ltd; In the UK as Limited Companies.

What Methods Do We Use?

Business Support Program

Created as a Business Advisory Service, offering Strategy, Peformance Improvement, Marketing, Sales, Operational, Business Planning and Funding Applications support to the busy CEO, leaving him time and energy to focus on the key issues affecting their businesses today. We have doing this for the past 14 years.

Our Customer Value Proposition is:

We work with CEO’s to: Improve Productivity; Increase their profitable Sales by as much as 179%”

Proprietary Tools

Utilizing our proprietary tools assists us in understanding the condition of the Client’s business and the diagnostic approach used by us identifies what needs to be done to uncover hidden profits.

AQL Business Diagnostics ™ http://www.mjfgroup.biz/aboutus

 

 

https://www.mjfgroup.biz/7 Step Diagnostic for the CEO ©.

 

https://www.mjfgroup.biz/nichemarketCompetitor Analysis ©

 

 

 

https://www.mjfgroup.biz/newbusinessservicesDISC © Analysis Only for our registered Clients.

 

https://www.mjfgroup.biz/businessdiagnosticPrimary Business Health Check ©

 

 

 

https://www.mjfgroup.biz/chgemenagementandgrowth Performance Toolkit V2.©

 

 

https://www.mjfgroup.biz/growthpredictorindex/dna GE Matrix Chart (Modified) ©

 

 

https://www.mjfgroup.biz/aboutusProprietary Financial Analysis Charts and Spreadsheets.

 

 

https://www.mjfgroup.biz/aboutus Sales Forecasting 5 years ©.

 

 

Consulting Services

Our professional consulting services to CEO’s (Chief Executive Officers) in both Corporate Business and Health/Medical Services sectors has been tried and tested.

Marketing and Sales Plans

Whether we are working on mapping your new strategy, crafting your funding plan, growing sales by using our 133 Marketing and Sales tactics, or searching for your new executive, you can rely on us to get the job done thoroughly.

Full Accounting Services.

We provide full outsourced accounting services including:

  • Bookkepeing
  • Monthly Management Accounts
  • VAT
  • Payroll
  • Accounting Officer
  • Auditing.

Funding Applications

Our funding division makes application for Grants in the Production Incentive Program (PIP) designed for the Clothing, Textile, Leather and General Goods Sector (CTFL).

We successfully negotiate the various protocols in IDC, SEFA, NEF and DTI to get funds for companies who have a great product, Level 2 BBBEE, excellent staff, much innovation but no cash.

Dr MJ Freestone is a Senior IDC Expert and sources Plant and Equipment funding as well as Working Capital funding to ensure that cash flow is not a limiting factor.

The division works hand in hand with Business Support. It has been our experience that unless the client changes his business behaviour there is not enough funding in the world. So once a workable Business Plan has been completed, it will require change management, which is offered by Business Support.

About us

Training Division

Our Softskills division; Interco Training and Development UK/South Africa provides training solutions with courses designed to increase business and leadership knowledge.

The 97 practical courses that we offer can be held at your Company premises, making it very convenient and cost-effective.

Our normal courses, held in very upmarket premises in HULL, United Kingdom/Midrand South Africa are conducted weekly, 4 courses per month. They change the following month and depending on popularity may come back sooner than every 2 months.

The courses are monitored by an invigilator and score results are given to management a week after training, which enables the Company sending the trainee, a subjective evaluation of how they have done.

Interco has a Joint Venture with Sterling Capital to provide funding to SME’s through our Funding Lines suite of products.

Business Problems that we solve for the CEO’s include:

  • Falling profitability
  • Ineffective Strategy
  • Poor Inventory controls
  • Old fashioned Accounting systems
  • Not using Accounting systems correctly
  • Poor marketing and/or no marketing
  • Poor marketing tactics as no marketing strategy exists
  • Too much marketing causing space and order backups leading to low customer satisfaction
  • Extremely low customer satisfaction score
  • Disappearing sales
  • Productivity in tatters
  • Low On-Time In-full statistics.
  • No staff training
  • High employment changes
  • Over-employment adding to lack of productivity
  • Poor systems and procedures
  • Lack of control in the organisation causing chaos.
  • No Mechanisms to check and control the organisation.
  • No Tracking of Executives progress to planned objectives.
  • Poor Leadership
  • No Leadership profiling
  • No Executive training
  • Poor Executive recruitment using the DISC Tools.
  • Poor Management practices

Professional Services we offer the Health Service CEO’s

  • Conducting Quality Audits of Clinical Coding
  • Project Management of clinical and administrative information systems implementation
  • General Practice Accreditation Readiness.

Services for Education & Professional Development in the Health Care Sector – Ausralia run by Dr Darren Freestone

  • Professional development and staff training for;
    • Activity Based Funding
    • Clinical Coding readiness. ICD10
  • Education & Training;
    • People entering or re-entering the Clinical Coding profession.
    • Overseas organisations looking to set up Health Information Management systems

About us

Management Expertise.

Management expertise focuses on two specialities – strategic positioning to support and grow market share; development and implementation of working plans to meet strategic outcomes:

Boutique consulting services provided include;

  • Providing due diligence services and contract negotiations for the acquisition of:
    • mines
    • educational institutes
    • healthcare manufacturing facilities for major UK and South African based Industries.
  • Project to integrate multiple mining facilities into one plant, ensuring uninterrupted supply to the market.
  • Change management and the negotiation of a purchase of a South African owned Transport business to get mining product from the DRC to South Africa.
  • Project to transition a trading entity into a copper cable manufacturing entity with a world-class a new range of copper cable manufacturing plant in South Africa.
  • Engaged in working with a telecommunications provider in Tanzania for 2 years.
  • Engaged by a South African company to craft a business plan which had a complete design and construction to build electrical and telecommunications projects in East Africa.  The scope involved designing and costing the project to connect with the Middle East from Tanzania to South Africa.
  • Taking a low-cost mass distributor textile provider to becoming a multi-faceted high cost “Made to Order” Clothing and Uniforms Fashion House and provider of Premium Gifts to a Corporate Niche Market.
  • Crafting a Greenfied Business Plan for a Copper Cable Factory using the latest state of the art technology.

Membership and Affiliations

The MJF GROUP holds Membership with:

  • JCCI
  • VCCI
  • The Institute of Directors (IOD)
  • Institute for Independent Business (IIB);
  • The South Africa Institute of Tax Practitioners (SAIT),
  • Commissioner of Oaths
  • SARS Tax Practitioner.
  • Full Member of the HIMAA (Health Information Management Association of Australia). Certified Health Information Manager.
  • CSSA/ICSA/CIBM

About us

Company Contact details

South Africa

South Africa.:  Potgieter Road Glen Austin AH Ext 1.1685.

Cell#: +278369423753.   Gloria A Wright Freestone.

Email: admin@mjfgroup.biz

Cell# +2783 4754192. Dr Michael J Freestone.

Email: info@mjfgroup.biz
Webpage: http://www.mjfgroup.biz /ABOUTUS 
Skype name: mfreestone5209

The United Kingdom.

Head Office.

K2 Bond Street.

44 Bond Street, Hull. HU13EN

Interco Development & Training Limited

Cell# +44 1482363903       Director Mr Brian Freestone

Webpage: http://www.interco.mjfgroup.biz

BASS Business and Soft Skills Training Limited (By Guarantee)

Cell +447729905578         Director  Dr Michael John Freestone.

Webpage (Under Construction) http://www.basshull.org)

Australia.

By Introduction only as we maintain a very low profile while we are growing this business.

Should you require any of the services mentioned use the contact form below.

Business Improvement and Evaluation

https://www.mjfgroup.biz/Business Improvement and Evaluation

https://www.mjfgroup.biz/Business Improvement and Evaluation A Business Improvement and Evaluation Specialist

The most important functions of a Business Improvement and Evaluation specialist is to gather information from a host of sources, including those internal and external to the organisation. This information will be used to determine what is the current problem in business processes, and more importantly, how they can be resolved. This will lead into the discovery of the problem of the company. If the company is not achieving its vision and mission and Objectives. This may in particular may mean the you are not acheiveing your marketing targets. If the employees are not showing productivity, or if the production is way lagging below the target.

 

More than the identification of the problem, the Business Improvement and Evaluation Specialist is also concerned about executing the solution, making sure the implementation is done properly. It should be also tested first to make sure it will deliver the results that are anticipated. In this case, technical and project management skills will prove to be necessary for the purpose of proceeding with the required steps.

https://www.mjfgroup.biz/Business Improvement and Evaluation A Business Improvement and Evaluation Specialist is able to replan and execute marketing strategies while being able to stick to the allotted budget. With the increase in the popularity of digital marketing, these specialists are also known for being able to recommend how businesses can be improved while taking advantage of the trend.

Seeing that Digital Marketing knowledge and experience is necessary in Business Growth today Dr Freestone has taken up an EU recognised  Advanced Diploma in Digital Marketing.  He is an expert in identifying how to take advantage of the current trends to grow and develop a business to new levels.. https://www.mjfgroup.biz/Business Improvement and Evaluation

 

 

 

 

 

 

 

 

 

 

 

Business Improvement and Evaluation

Aside from those that have been mentioned, a Business Improvement and Evaluation Specialist will also help in improving workflow, enhancing leadership, trigger collaborative efforts, improve customer relationship management (CRM), find new suppliers, and introduce strategic initiatives for business success.

Generally speaking, a Business Improvement and Evaluation Specialist as the name implies, is vital in developing the business, making it more competitive. With their help, even small businesses will find it easy to keep up with the tight competition in the market.

 

So what next?

Well Contact us using the form below. We need to get an appointment date from you The first 30 minute appointment is entirely without obligation.

Sorry except for a cup of coffee. 

 

Contact Us.

AND. Get a Free Business Diagnostic when joining our newsletter list

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IN THE NEWS

https://www.mjfgroup.biz/inthenews/waltemmerson

IN THE NEWS

SAY OF THE DAY

“All life is an experiment. The more experiments you make the better.” – Ralph Waldo Emerson 

 

https://www.mjfgroup.biz/intenews/5 Ways to Start a Business Part-Time While Holding a Day Job Full-Time.


5 Ways to Start a Business Part-Time While Holding a Day Job Full-TimeYou know you want to start a business, but you can’t shake those financial pressures – rent or a mortgage, a car payment and maybe you have kids. Even young people have responsibilities after all. But tack on the fact your business idea will surely take time to catch on, and starting up can seem even further out of reach.

You are a perfect candidate to become a part-time entrepreneur. While not ideal for every young trep – jumping head first into the start-up pool can be a preferred route – getting the business up and running before letting go of a regular paycheck may be the best course. Here are six ways to make the transition into entrepreneurship a smooth one:

1. Find balance.

Of course, this is what being a part-time entrepreneur is all about. Can you start up and maintain your commitment to your full-time responsibilities? If you get caught up in your business to the point that your full-time job suffers, people will notice and it will cost you opportunities and, potentially, the job itself.

https://www.mjfgroup.biz/inthenewsIN THE NEWS

2. Be patient.

As a part-time entrepreneur, you simply can’t move forward with your new business at the same pace as those who can work on theirs full-time. And even full-time entrepreneurs never have enough hours in the day. Find the right pace for you so you can see progress without completely wearing yourself out. Be patient; you may not be moving as fast as you would like, but forward is good.

3. Bank your profits.

At some point, you will want to walk away from your job and be a full-time entrepreneur. The money you save now will enable you to take that step sooner. If you don’t need it to grow the business, then save it for your future, but be prepared to put it back into your new business as needed.

https://www.mjfgroup.biz/inthenews/goalsetting4. Set flexible goals.

As you build your business, you may find your day job getting in the way of your entrepreneurial goals. That’s okay. It’s what being a part-time entrepreneur is about. Watch out for a tendency to beat yourself up for spending too much time on your job at the expense of your business. Your energies will need to shift from one to the other as time goes on, and that’s okay.

 

 

 

 

 

5. Have an escape plan.

https://www.mjfgroup.biz/inthenews/escapeplanDo you want to be a part-time entrepreneur forever? That’s actually alright. Operating as a part-time entrepreneur may not have been your original plan, but if your business can succeed in your off hours and you enjoy your full-time job, why not?

However, if your entrepreneurial plans include running your dream business full time, you need to define milestones and set goals that include walking away from your day job. What needs to be in place in terms of infrastructure, sales, product development or other criteria before you will be ready to quit?

 

 https://www.mjfgroup.biz/inthenews/businesstemplates

  Starting a business? Download startup guides to help you get started today.

We have a full set of downloadguides and templates:
:
Financial
MCExample_SalesForecast
3.4.2 Cash balance schedule
3.4.5 Stock schedule
3.3 Income statement – actual versus budget
3.4.1 The balance sheet
cashflow-breakeven
Operations
4.2.1 Determining the best route to market
4.1.2 Terms and conditions of credit agreement
4.1.3 Credit approval letter
4.1.9 Overdue account reminder letter 1
Marketing
Marketing Plan Template
Sample Marketing Plan
25marketingcampaigns
2.1 Market research questionnaire
2.4 Advertising – what to check before your ad goes out
ExampleCustomerProductCompanySurvey

Contact

If you are interested in the busines template pack above send me a contact form. I will send you an Invoice for R50.00/£4.00 with Banking dtails for an EFT.  Once funds received the pack, plus more will be sent.

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Four Dangerous Traps Online Marketers Must Avoid

https://www.mjfgroup.biz/business-diagnostic

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

by Mateusz Sobieraj  |  With Compliments of Marketing Profs and excellent source of professional Marketing Content. Join them today. – NO I am not an affiliate but a very happy 14 year user of their products as a Premium and Free Member.

The abundance of new technologies and powerful opportunities in marketing can get overwhelming for a marketer. How in the world could you not feel lost in the jungle of solutions at your disposal? And if you use an agency, how can you know that it’s truly benefiting your company?

Having conducted or supervised more than 900 digital campaigns, I’ve come across several dangerous traps that are initially hard to spot. This article will point out the four most common.

1. Don’t let the CTR deceive you https://www.mjfgroup.biz/4dangerousonlinetrapsmarketersmustavoid

One of the most frequently used indicators of the effectiveness of online advertising is the clickthrough rate (CTR), the ratio of the number of clicks on an ad to the number of views.

Imagine attractive advertising formats, beautiful graphics, and strong CTAs encouraging taking action. A customer clicks on the ad and lands on a website. But there’s a problem: The page is not consistent with the creative’s visual design, or the user is flooded with all kinds of information instead of with the information promised in the ad. The result: the visitor abandons the website, and the campaign results end up being far from satisfactory.

Tip: It is important to focus not only on the aesthetics of the ad’s design but also on the communication and promise we use to tempt the user to enter into an interaction.

But what if I told you that sometimes a decrease in CTR is a good sign?

Consider a campaign for a financial-sector client. CTR, conversion rate, and number and cost of leads acquired through contact forms were all at very good levels. We analyzed the effectiveness of the campaign from start until the end of the conversion path—i. e., granting a loan. At the validation stage, it turned out that although quantitatively speaking it all looked great—lots of people applying—but a large proportion of loan applicants were ineligible and their applications had to be rejected.

So we tightened up the targeting of our advertisements, adding additional messages to exclude ineligible people up front. As a result, the ads were even less aesthetically appealing, but a clearer and more on-point message was created, and so people who were clicking on the ad were much more informed about what to expect. CTRs and the number of leads fell sharply, but lead quality improved several-fold.

Four Dangerous Traps Online Marketers Must Avoid

The value of the CTR can also be overestimated because of the ad format being used:

  • Mobile ads often cover a large portion of the available screen area or they’re otherwise placed in such a way that you can easily click them by accident. Therefore, they tend to have higher CTR than desktop advertising, but the traffic they bring is of terrible quality because they resulted from random clicks.
  • Intrusive formats, such as top layer, interstitials, interscrollers, open over a page and overshadow the entire page or large parts of it. A large proportion of clicks on those ads is, again, random, making CRTs huge—but the quality of the traffic poor.Tip: Check whether the publisher’s package includes various formats, say double billboard, billboard, and rectangle—but there is also a layer format between those, for example scroll double billboard or top layer. Even though thanks to that approach the cost per click will be lower than it would be without the layer format, most of the advertising might be run (and often is) on this layer format. And that makes the quality of the campaign dubious, to put it mildly.
  • Screenings are a format composed of one of the banner forms, for example double billboard, and connected to the website’s entire background. It may be a large, visible form of advertising, but sometimes the sides of the websites’ wallpaper are black or in the color of the site’s usual background, so they no longer look like an advertisement and yet they are still clickable! That generates a huge number of clicks, but, again, lots of them are accidental.

2. Don’t let details divert your attention from the real results

Very often, when analyzing the results of an online campaign we focus on a small portion of the available data and on conclusions drawn directly from an advertising campaign, but the true picture is much broader and more informative.

Conversions

Conversions—the key actions that users take on the website—are divided into two categories: macro, which are the most important ones, such as the purchase of a product; and micro, which help you to determine the quality of your traffic (e. g., whether they download the brochure or subscribe to the newsletter).

It’s worth checking out different models of conversion attribution and analyzing what roles various traffic sources play in the entire buying process.

For sales analysis, if the product is distributed by various sources, it might be the distributors that feel the effects of the campaign rather than the manufacturer selling via its stores or other owned channels.

An example: The promoted product’s pre-sales in the producer’s online store and the accompanying campaign achieved excellent results. When the product arrives at other distributors with a price lower by only a small percentage, sales in the producer’s shop fell, and continued to fall, within 1-2 days. Media indicators and traffic quality remained at high levels, but conversions decreased. Tools for analyzing users’ behavior on the website confirmed that users are copying the name of the product then searching for it in Google and price-comparison engines—and going on to make purchases elsewhere. Ultimately, the producer was delighted with the global sales volume. But, for example, if the product had been available from the very start in many stores and a little cheaper than in the manufacturer’s shop, without looking at the total sales data the campaign would certainly have been considered ineffective.

https://www.mjfgroup.biz/Four Dangerous Traps Online Marketers Must Avoid

Four Dangerous Traps Online Marketers Must Avoid

Acquisition

Sometimes, the cost of obtaining the first order from a customer is much higher than the profit the initial sale generates. It is easy to fall under the illusion that an advertising campaign was unprofitable by analyzing its return on investment only through the prism of the first orders directly from the campaign. But if you also take into account rates of customer retention and maintenance, and customer lifetime value, then your results can suddenly become very attractive, proving that the campaign will pay for itself many times over.

Example: The client, a Polish travel agency, offers exotic tours to destinations such as Seychelles, Maldives, and Mauritius. The costs of acquiring traffic on its website and of getting an enquiry were very high and very often did not immediately pay for themselves. But that is just part of the story. One of the clients ordered a trip to Maldives worth 28,000 PLN (about $8,000). She was satisfied after her return and almost immediately planned another two trips with the same travel bureau, as well as recommending it to another three couples who were friends of hers. Two of those couples also decided to travel. The result: one customer generated more than $30,000 worth of trips sold.

A similar situation occurs in e-commerce. Subsequent visits and orders, purchases of accessories for already bought products, repeat purchases… all determine the eventual profit from an initial investment in advertising.

Other Considerations

During and after larger campaigns, we notice an increased number of searches in Google, and consequently a larger number of visitors from direct and organic. The following graph shows the increase of visits from organic right from the start of the campaign. Apart from that, there were no activities in other media or increased SEO spending. In short, paid also increases organic traffic.

https://www.mjfgroup.biz/Four Dangerous Traps Online Marketers Must Avoid

It is also worth measuring how much information about your brand and products spreads organically in forums, social media, and the Internet in general—whether there are more references to the brand, where, in what context, and whether users are starting to recommend the product themselves.

Four Dangerous Traps Online Marketers Must Avoid

3. Don’t get flattened by the flat fee

Flat fee (FF) billing seems like a permanent presence. It refers to paying publisher a fixed rate for the advertising space: For example, we order a week of our advertisement on the homepage of the website.

What traps here could you fall into?

Pay attention to the following:

  • Statistics. Always request them beforehand. The publisher should provide you with information about the number of pageviews (PV) and the number of unique users (UU). This way, you know what to expect in return for a fixed fee—how many times your advertisement will be displayed and how many users you will reach. The data is from the previous period, but it will be similar to the current one.
  • Relevant statistics. When you receive the statistics, make sure that they (a) refer to the period for which you order your ad (so you don’t get a monthly data for a one-week ad), and (b) refer to the particular subpage where you order advertising, not the entire website.
  • Rotation. This is something that’s sometimes not mentioned, but it’s essential to clarify. You need to know whether your ad will be broadcast exclusively in a given time—rotation; for example, you order a week of advertising presence on the site, but you’ll be one of four advertisers, so only one in four views will be yours. There’s nothing wrong with that, provided you have this information beforehand and account for it in your estimates.

Tip: It may be difficult to judge at first glance where to place an advertisement. To decide, you need to compare the available data all in one table. It should include information about the publishers, the users’ profiles, and the relation between usage stats and rates. The table will help you calculate the expected cost of reaching 1000 unique users or the cost of generating 1000 views.

For this purpose, divide the net value by PV (pageviews) or UU (unique users), and multiply by 1,000 to get the CPM (cost per thousand) views or users.

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

4. Watch out for confusing data

The amount of data, especially in programmatic ad buying, is so large today, that it is quite a chore to choose the data worth our attention and our money.

Programmatic gives you great opportunities to target your advertising, including the following:

  • Retargeting people who had contact with the advertisement but were not yet on your website, or even better, arranging for these people an entire sequence of displays of various forms of ads and messages
  • Syncing with TV ads
  • Purchasing DOOH (digital out of home) ads, which are displayed on screens in shops, galleries, etc.
  • Directing advertising to people within a 100-meter radius of a given point on the map
  • Access to multiple providers of various kinds of user data based on demographics, online behavior, pages visited, advertisements clicked, interests, shopping intentions, etc.

Four Dangerous Traps Online Marketers Must Avoid

How do you choose the right data for your campaign?

You have to pay attention to who the data provider is and what kind of data it provides: What kind of company, whether local or international, and if the latter, does it have valuable data from your market?

Also check where and how the data is collected. Unfortunately, that information might be not so easy to obtain, but it is still worth doing research. Try asking the DSP (demand-side platform) or the data providers directly.

Another important criterion is, of course, price. You have to find a balance here: Check whether any additional few dollars per CPM will pay off through an increase in conversion rates or higher quality of traffic on the website.

Tip: The final criterion for verifying the quality and usefulness of data in your campaign is a test campaign! It’s best to carry out several test runs: Try purchasing data with a similar profile, but from different suppliers, and then select the one with data that’s most suitable and most cost-effective.

What impact can data selection have on the campaign?

Here is an example illustrating campaigns run for one of our customers—the same DSP platform, the same creatives used, and identical rates. Changing the data used in the campaign itself resulted in an enormous improvement in all the indicators that show the quality of traffic:

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

* * *

They say the devil is in the details, and that holds true especially for online campaigns. Seemingly effective solutions may prove to be ineffective in reality because superficially evaluated indicators can give you a false impression.

Before running your ad, make sure you fully understand how it will be displayed, and afterward take a look at the effects it had from various perspectives. Only when will you see what real impact it had—what it did and didn’t achieve—and why.

 

Comment.

I have been studying with Shaw Academy. Ultimate Digital Marketing Diploma. In my last week I am sure.

Caitlin Hogg is the lecturer and she is Excellent.

I encourage anyone interested in Digital Marketing to go to Shaw Academy and see what they offer. You will be surprised.

Contact me for talking about our Xtreme Business program that can boost profitable sales by up to 179% in a single year.

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

 

The MJF Group works with Ceo’s/MD’s/Owners of declining business bringing them back from the brink.

 

 

 

 

Don’t let your business sink.

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

 

 

 

 

 

 

 

 

Contact us now. https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

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Seven Tactics to Blow away Your Competitors

Seven Tactics to Blow away Your Competitors

These seven tactics for beating your business competitors will help keep you ahead of the game in business

 

I you require any further information send me an email.

Dr Michael J Freestone.

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