Four Dangerous Traps Online Marketers Must Avoid

https://www.mjfgroup.biz/business-diagnostic
by Mateusz Sobieraj  |  With Compliments of Marketing Profs and excellent source of professional Marketing Content. Join them today. – NO I am not an affiliate but a very happy 14 year user of their products as a Premium and Free Member. The abundance of new technologies and powerful opportunities in marketing can get overwhelming for a marketer. How in the world could you not feel lost in the jungle of solutions at your disposal? And if you use an agency, how can you know that it’s truly benefiting your company? Having conducted or supervised more than 900 digital campaigns, I’ve come across several dangerous traps that are initially hard to spot. This article will point out the four most common. 1. Don’t let the CTR deceive you  One of the most frequently used indicators of the effectiveness of online advertising is the clickthrough rate (CTR), the ratio of the number of clicks on an ad to the number of views. Imagine attractive advertising formats, beautiful graphics, and strong CTAs encouraging taking action. A customer clicks on the ad and lands on a website. But there’s a problem: The page is not consistent with the creative’s visual design, or the user is (more…)

Grow Your business up to 179% in a single Year.

https://www.mjfgroup.biz/businessdiagnostic
For those companies wanting to grow their business up to 179% in a single Year, then this post is for you.   Declining business is a totally demotivating position to be in.  Nothing seems to work, sales are getting worse and worse, customers are leaving you in droves and the worst is Your cashflow is disappearing. Your staff seem at a loss and they have a dread fear of losing their jobs.     We understand the frustrations you are experiencing as you feel you have tried everything and nothing seems to work.  You might even have sought outside help, gone to a Business Support organisation offered by the UK Government or Local City Council. The same applies to those of you in South Africa. Business rules in each country are different but the primary business rationale is to sell a product collect the money and grow. You have  been to training sessions offered by various institutions but it all seems too theoretical.  You feel: “They don’t understand what it means to run a small to medium size business.” We’ll we do understand. Don’t despair, we have been helping businesses like your since 2004 and have helped literally hundreds of them. (more…)