The most important functions of a Business Improvement and Evaluation specialistis to gather information from a host of sources, including those internal and external to the organisation. This information will be used to determine what is the current problem in business processes, and more importantly, how they can be resolved. This will lead into the discovery of the problem of the company. If the company is not achieving its vision and mission and Objectives. This may in particular may mean the you are not acheiveing your marketing targets. If the employees are not showing productivity, or if the production is way lagging below the target.
More than the identification of the problem, the Business Improvement and Evaluation Specialistis also concerned about executing the solution, making sure the implementation is done properly. It should be also tested first to make sure it will deliver the results that are anticipated. In this case, technical and project management skills will prove to be necessary for the purpose of proceeding with the required steps.
A Business Improvement and Evaluation Specialist is able to replan and execute marketing strategies while being able to stick to the allotted budget. With the increase in the popularity of digital marketing, these specialists are also known for being able to recommend how businesses can be improved while taking advantage of the trend.
Seeing that Digital Marketing knowledge and experience is necessary in Business Growth today Dr Freestone has taken up an EU recognised Advanced Diploma in Digital Marketing. He is an expert in identifying how to take advantage of the current trends to grow and develop a business to new levels..
Business Improvement and Evaluation
Aside from those that have been mentioned, a Business Improvement and Evaluation Specialistwill also help in improving workflow, enhancing leadership, trigger collaborative efforts, improve customer relationship management (CRM), find new suppliers, and introduce strategic initiatives for business success.
Generally speaking, a Business Improvement and Evaluation Specialist as the name implies, is vital in developing the business, making it more competitive. With their help, even small businesses will find it easy to keep up with the tight competition in the market.
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5 Ways to Start a Business Part-Time While Holding a Day Job Full-Time.
5 Ways to Start a Business Part-Time While Holding a Day Job Full-TimeYou know you want to start a business, but you can’t shake those financial pressures – rent or a mortgage, a car payment and maybe you have kids. Even young people have responsibilities after all. But tack on the fact your business idea will surely take time to catch on, and starting up can seem even further out of reach.
You are a perfect candidate to become a part-time entrepreneur. While not ideal for every young trep – jumping head first into the start-up pool can be a preferred route – getting the business up and running before letting go of a regular paycheck may be the best course. Here are six ways to make the transition into entrepreneurship a smooth one:
1. Find balance.
Of course, this is what being a part-time entrepreneur is all about. Can you start up and maintain your commitment to your full-time responsibilities? If you get caught up in your business to the point that your full-time job suffers, people will notice and it will cost you opportunities and, potentially, the job itself.
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2. Be patient.
As a part-time entrepreneur, you simply can’t move forward with your new business at the same pace as those who can work on theirs full-time. And even full-time entrepreneurs never have enough hours in the day. Find the right pace for you so you can see progress without completely wearing yourself out. Be patient; you may not be moving as fast as you would like, but forward is good.
3. Bank your profits.
At some point, you will want to walk away from your job and be a full-time entrepreneur. The money you save now will enable you to take that step sooner. If you don’t need it to grow the business, then save it for your future, but be prepared to put it back into your new business as needed.
4. Set flexible goals.
As you build your business, you may find your day job getting in the way of your entrepreneurial goals. That’s okay. It’s what being a part-time entrepreneur is about. Watch out for a tendency to beat yourself up for spending too much time on your job at the expense of your business. Your energies will need to shift from one to the other as time goes on, and that’s okay.
5. Have an escape plan.
Do you want to be a part-time entrepreneur forever? That’s actually alright. Operating as a part-time entrepreneur may not have been your original plan, but if your business can succeed in your off hours and you enjoy your full-time job, why not?
However, if your entrepreneurial plans include running your dream business full time, you need to define milestones and set goals that include walking away from your day job. What needs to be in place in terms of infrastructure, sales, product development or other criteria before you will be ready to quit?
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3.4.2 Cash balance schedule
3.4.5 Stock schedule
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4.1.2 Terms and conditions of credit agreement
4.1.3 Credit approval letter
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Welcome to the first of our Weekly Newsletter 02 03 2018
The Newsletter will include information I have gleaned from many sources, acknowledged of course.
I hope you will find this of interest.
SAY OF THE DAY
“Start today, not tomorrow. If anything, you should have started yesterday.” – Emil Motycka
4 Signs That You Should Quit Your Failing Startup Business
You’ve poured your heart and soul, your time, your money and more into your business, so it simply must succeed… Right? While that’s nice to say, it’s not always true. The more you’re able to realize that success can come and go, the better positioned you’ll be to take advantage of other, more promising opportunities.
Here’s how to know when to give up:
1) Are you the only one who still believes in your business?
Sometimes the smartest people can have a blind spot when it comes to their own vision. Like that girl or boyfriend that all of your family and friends didn’t like – it may be time to get a clue.
2) Are the competitors actually better?
What if your idea for a business consisted of wrapping a belt around a person’s waist to allow him to swim laps in a small pool. Well, there’s now a small pool with a natural current you can set to whatever speed you want to swim forward without actually moving. Most people would choose that over wearing a belt in the water.
3) How often have you landed a second meeting?
If your days are spent contacting new people to invest or buy, but you never get past that initial meeting, chances are you’re not offering something worth a second look. Yes, we’ve all heard those stories about the concept of copying being rejected by Polaroid, and the initial dismissal of Post-its, but those stories are rare. If you’ve been going to first meeting after first meeting with no success, either change or quit.
4) Are you hitting a wall?
You’ve heard the definition of insanity: Doing the same thing over and over and expecting different results. If you’ve run out of approaches, ideas or directions, maybe the basic concept is just unworkable.
We have a tendency to admire persistence and belittle a quitter. Don’t think that way. Ask yourself, “Is this the last good idea I’m ever going to have?” Sometimes success is about letting go of your current dream so that you have room for others. Don’t you agree?
BUT DON’T DESPAIR.
THE MJF GROUP works with CEO’s MD, Owners in declining businesses helping them to grow profitable Sales by up to 179% in a single Year.
The issue of handling features and benefits in marketing messages is critical to successful selling. This is an area where perhaps many sellers, even experienced sellers, are most likely to make a fatal blunder. Part of the problem usually involves confusing features with benefits. A feature and a benefit can be one and the same thing, but most often, they are not. It’s a mistake for a seller to assume that some wonderful aspect or feature of his or her product will do the selling… Often it will not.
Before we say more, let’s clarify the difference between a feature and a benefit. A feature is most often some physical aspect of a product — its colour, the size of its engine, how much power it has, the quality of the material it’s made of, and so on. Most often, a feature is “a thing.”
A benefit, on the other hand, is something more subtle. A benefit is what the product can do for the prospect — how it can make his or her life better, how it can save time, how it can enhance prestige, how it can make life fun and easy, and more. So a benefit is not a thing — it’s an aspect of the customer’s life that is made better.
Benefits come from features, which is why this confuses some people. For example, let’s say a car has a 230 horsepower engine. That’s a feature. But what does this do for the person who buys the car? A powerful engine helps the driver accelerate with ease on the motorway and easily merge with traffic. It gives the driver the power he or she needs to pull a heavy trailer. It gives a feeling of pleasure to have all that mechanical power at the command of one’s fingertips. All of these are benefits –
– something the customer feels gets or is satisfied by.
And this is what you should sell – the benefits.
Benefits are what people really care about. They want to know how their lives will be made better by the product more than what the product is made of, or what its design specs are. When you spend too much time talking about your product’s features, you run the risk of “me oriented” selling rather than focusing on customer needs. You can’t assume that a prospect will naturally see how they benefit just because you describe your product physically.
It’s much smarter to keep the focus on the customer
– on his or her needs, desires, longings, problems, demands – and then paint a picture that clearly and vibrantly shows the customer how they can get all of the above if they buy your product. It’s known as ‘selling the sizzle and not the steak.
When you only list details about features, you don’t do that, even though it may seem like you are. Look at the following example:
“Our premium chair is upholstered with the finest mountain ram’s leather which is hand-selected and hand- stitched to an all cherry wood frame. The chair reclines to a 56 degree position, yet preserves a compact position that takes up less space than a normal chair twice its size.
It sounds pretty good, but it’s all features. Ram’s leather is great, and cherry wood is nice – but how does the customer benefit? You can’t assume the customer will know, so you have to spell it out for him or her by describing benefits, as in:
Our ergonomic chair is designed with your comfort in mind – the 56 degree reclining position gives strong support to your lower back, meaning you never experience back pain and are able to rest for hours on end without the need to fidget, adjust or change seats.
Our fine mountain ram’s leather upholstery feels like heaven against your skin – you experience relaxation with a sense of luxury, and your guests will be impressed by the rich look and sense of style afforded your living room
Here we see how the customer clearly benefits – physical comfort, no back aches from sitting too long, gaining a feeling of pride or prestige from guests who admire your excellent choice of home furnishings.
Never list, use or describe a feature without also telling potential buyers just how that feature will affect them in their real lives, how it will improve their lives, how it will enhance personal comfort, deliver a feeling of pride, satisfaction, gain, and so on.
A great way to discover what your product benefits are is to make a “You get” list. Write down “You get” 10 times on a sheet of paper, and then name specific benefits to follow each “You get.” If you write, “You get a 230 horsepower engine…” you have listed a feature. That’s not enough. Complete the process by also saying, “You get a powerful 230 HP engine that never leaves you stuck or sluggish at a roundabout and thrills you when you take tight curves on a carefree drive in the country…”
Just remember – a feature is most often some physical aspect of your products, but the benefit is all about the customer and what the customer gets, experiences and is satisfied by. The latter – benefits – is what really sells.
What about YOUR Compelling Customer Value Proposition? Have you crafted Yours? If not have a look at this video
Weekly Newsletter 02 03 2018
Are You a Micro-Manager? Here Are 3 Ways to Change.
Every business owner knows how to wear a lot of hats. When first striking out on your own, you have a hand in finances, marketing, product design, and everything in-between. But as your company grows, you need to empower your employees to feel that same sense of independence.
Autonomy is one of our fundamental human needs – an essential component of a healthy workplace – our need to be driven by personal interest and enjoyment.
Employees that feel empowered are happier, more motivated, more committed to their jobs, and less stressed. The latter is especially true for demanding workplaces since independence gives workers a sense of control in stressful situations.
The benefits for business owners are clear. Consider these three tips to give employees independence without giving up control:
1. Specify the goal, not the means.
To encourage creativity, give clear guidelines for a project’s quality, deadline, and purpose, but leave the rest up to your employees. Your team may not execute the project exactly as you would have, but their strategy may be just as good or better.
2. Set up checks and balances.
As a business owner, you need to be passionate about your ideas, but that enthusiasm can become a liability when there’s no room for second opinions.
3. Know yourself.
As you allow others more freedom and responsibility, understanding yourself can help ease the transition. Try taking a free, online personality test to assess your strengths and weaknesses.
It’s important to understand your own feelings and have a sense of what others are experiencing around you, which is referred to as emotional intelligence. You can then identify what motivates each of your employees and empower them in ways they’ll find fulfilling.
5 Steps You Can Use to Find Your Niche with the thanks to Thomas Smale•Contributor, which is taken as an extract from Entrepreneur.
You want to start a business, but the thing that’s holding you back is the market niche you know you need to choose. And, honestly, this can be tricky: You could list all of your interests and passions and still come away feeling as if you haven’t hit upon the singular thing you were meant to do.
Yet putting that kind of pressure on yourself to choose the exact right niche may cause paralysis.
Certainly, you want to do your due diligence in selecting a viable niche business, but it’s better to get up and running than to wait around. That way, you can test out ideas, enter the market sooner and learn from your successes and failures. That way, too, if your first business doesn’t take off, you can always take what you’ve learned from previous attempts and move forward with new ideas.
If you’re struggling to decide, or you need more data to work with, use the following five steps to find your niche.
5 Steps You Can Use to Find Your Niche
1. Identify your interests and passions.
This may be something you’ve already done. But, if you haven’t, make a list of 10 topical interests and passion areas, immediately.
Business isn’t easy, and at some point, it will test you. If you are working in an area that you don’t care about, your odds of quitting will greatly increase — especially as a first-time business owner.
This doesn’t mean that you need to find a perfect fit. If you are passionate about some aspect of running the business, you will stick with it. If you don’t care about the topic, you may not be able to find the drive within to persevere.
Here are a few prompts to help you determine what your interests and passions are:
How do you like to spend your free time? What do you look forward to doing when you aren’t doing it?
What magazines do you subscribe to? What topics do you like to learn about most?
What clubs or organizations do you belong to?
2. Identify problems you can solve.
With your list of 10 topics in hand, you’re ready to start narrowing down your options. To create a profitable business, you first need to find problems your target customers are experiencing, then determine whether you can actually solve them. Here are several things you can do to identify problems in specific niches:
Have one-on-one conversations or idea-extraction sessions with your target market. Make sure to find or create a framework for asking questions that helps you uncover pain points.
Peruse forums. Search Quora, or find forums related to your niche, then take a look at the discussions that are taking place. What questions are people asking? What problems do they have?
Research keywords. Explore different keyword combinations on Google Trends and Google AdWords’ keyword planner. This can help you uncover popular search terms related to pain points.
The presence of competition isn’t necessarily a bad thing. It may actually be showing you that you’ve found a profitable niche. But you do need to do a thorough analysis of competing sites. Create a new spreadsheet and start logging all of the competing sites you can find.
Then figure out whether there’s still an opportunity to stand out in the crowd. Can you still rank for your keywords? Is there a way to differentiate yourself and create a unique offer? Here are several signs that you can enter a niche and be successful, even if there are already other sites serving it:
Low-quality content. It’s easy to outrank your competition in a niche where other business owners are not creating high-quality, detailed content that serves the audience.
Lack of transparency. Many online entrepreneurs have disrupted entire industries by creating an authentic and transparent presence in a niche where other sites are faceless and overly corporate.
Lack of paid competition. If you’ve found a keyword that has relatively high search volume, but little competition and paid advertising, an opportunity definitely exists for you to upset the market.
4. Determine the profitability of your niche.
You should now have a pretty good idea of what niche you’re going to get into. Maybe you haven’t narrowed your list down to a single topic area, but you’ve likely found a few ideas you feel pretty good about. At this point, it’s important to get an idea of how much money you have the potential to make in your niche. ClickBank is a great place to go to start your search.
So, browse top products in your category. If you can’t find any offers, that’s not a good sign. It might mean that nobody has been able to monetize the niche.
If your search does turn up a decent number of products — but not an overabundance of products — you’re in luck. Make note of price points so that you can price your own products in a competitive manner.
Also keep in mind that you don’t have to start your business with a product offering of your own. You can partner with products creators, advertisers and site owners in your niche to begin generating commissions while you’re working on your unique solution.
5. Test your idea.
You are now armed with all of the information you need to choose a niche, and the only thing left to do is test your idea. One simple way to do this is to set up a landing page for pre-sales of a product you’re developing. You can then drive traffic to this page with paid advertising.
Even if you don’t get pre-sales, that doesn’t necessarily mean that you aren’t in a viable niche. It could be that your messaging isn’t quite right, or you haven’t found the right offer yet. By leveraging A/B split testing, you can optimize conversions and find out whether or not there is anything stopping your target market from taking action.
5 Steps You Can Use to Find Your Niche
5 Steps You Can Use to Find Your Niche
Once you’ve confirmed the viability of a niche, start developing a full-fledged website. You’ll want to learn how to create a blog, and generate more traffic to your site to boost your revenue and scale up.
But, do keep in mind that there isn’t necessarily a perfect process for finding a niche. You’ll want to do your homework, but if you get stuck in the planning phase, you’ll never actually get around to starting. As an entrepreneur, you need to become a good starter.