Four Dangerous Traps Online Marketers Must Avoid

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by Mateusz Sobieraj  |  With Compliments of Marketing Profs and excellent source of professional Marketing Content. Join them today. – NO I am not an affiliate but a very happy 14 year user of their products as a Premium and Free Member. The abundance of new technologies and powerful opportunities in marketing can get overwhelming for a marketer. How in the world could you not feel lost in the jungle of solutions at your disposal? And if you use an agency, how can you know that it’s truly benefiting your company? Having conducted or supervised more than 900 digital campaigns, I’ve come across several dangerous traps that are initially hard to spot. This article will point out the four most common. 1. Don’t let the CTR deceive you  One of the most frequently used indicators of the effectiveness of online advertising is the clickthrough rate (CTR), the ratio of the number of clicks on an ad to the number of views. Imagine attractive advertising formats, beautiful graphics, and strong CTAs encouraging taking action. A customer clicks on the ad and lands on a website. But there’s a problem: The page is not consistent with the creative’s visual design, or the user is (more…)

5 Steps You Can Use to Find Your Niche

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5 Steps You Can Use to Find Your Niche with the thanks to  Thomas Smale•Contributor, which is taken as an extract from Entrepreneur. You want to start a business, but the thing that’s holding you back is the market niche you know you need to choose. And, honestly, this can be tricky: You could list all of your interests and passions and still come away feeling as if you haven’t hit upon the singular thing you were meant to do. Yet putting that kind of pressure on yourself to choose the exact right niche may cause paralysis.  Certainly, you want to do your due diligence in selecting a viable niche business, but it’s better to get up and running than to wait around. That way, you can test out ideas, enter the market sooner and learn from your successes and failures. That way, too, if your first business doesn’t take off, you can always take what you’ve learned from previous attempts and move forward with new ideas. If you’re struggling to decide, or you need more data to work with, use the following five steps to find your niche.   5 Steps You Can Use to Find Your Niche 1. Identify your interests and passions. (more…)

Seven Tactics to Blow away Your Competitors

Seven Tactics to Blow away Your Competitors These seven tactics for beating your business competitors will help keep you ahead of the game in business   I you require any further information send me an email. Dr Michael J Freestone. [contact-form-7 404 "Not Found"]   Share this:FacebookLinkedInTwitterGoogleSkypeLike this:Like Loading... (more…)

Strategies for beating your business competitors

These seven Strategies for beating your business competitors will help keep you ahead of the game in business Any business adviser worth their salt will tell you that the key to entrepreneurial success lies in how well you understand your customer. But perhaps even more critical to this for a business-owner, says Kobus Engelbrecht, Head of Marketing for Sanlam Business Market, is understanding your competitive landscape and how your target market responds to other businesses that provide similar services. Understanding what your competitors are doing will enable you to position your unique selling proposition to plug gaps in the market. READ MORE: How to stand out against competitors Strategies for beating your business competitors   Identify your main competitors: There is no one-fit formula for this; it is a case of knowing your industry and using all possible resources to extract information.     2. Find out everything you can about the competition: Understand each competitor’s offering, benefits and USPs. 3. Don’t underestimate industry newcomers: You run the risk of being blindsided if you have the mistaken belief that new players can’t and won’t disrupt your business.4. 4. Take every opportunity to network: Networking is as much about identifying your competitors as (more…)