Four Dangerous Traps Online Marketers Must Avoid

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by Mateusz Sobieraj  |  With Compliments of Marketing Profs and excellent source of professional Marketing Content. Join them today. – NO I am not an affiliate but a very happy 14 year user of their products as a Premium and Free Member. The abundance of new technologies and powerful opportunities in marketing can get overwhelming for a marketer. How in the world could you not feel lost in the jungle of solutions at your disposal? And if you use an agency, how can you know that it’s truly benefiting your company? Having conducted or supervised more than 900 digital campaigns, I’ve come across several dangerous traps that are initially hard to spot. This article will point out the four most common. 1. Don’t let the CTR deceive you  One of the most frequently used indicators of the effectiveness of online advertising is the clickthrough rate (CTR), the ratio of the number of clicks on an ad to the number of views. Imagine attractive advertising formats, beautiful graphics, and strong CTAs encouraging taking action. A customer clicks on the ad and lands on a website. But there’s a problem: The page is not consistent with the creative’s visual design, or the user is (more…)