Thoughts of the Day

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Thoughts of the day

 

Thoughts of the Day

An Offer from Anne Rolfe:

Mentoring Works – Mentoring News

6 Ways to Mentor Your Team for Productivity

Would your team answer “yes” to these questions? If not, start mentoring them so they do.

  1. We have a clear and compelling purpose. There is a reason to work together. We have a common goal, whether it is the solution to a particular problem, a challenge to be overcome or a contribution we make. Our mission inspires and appeals to our individual values.
  1. We know what success looks like. There are specific things that are measured to show how how we are tracking. Outcomes are defined and measured and we can see the results, daily, weekly or at least monthly.
  1. We know what’s expected of us. Each of us knows our role. We are clear about what to do and why it’s important. Procedures are important, but we understand it’s about the outcomes rather than the process, so we can take the initiative to solve a problem or get the result. Standards of performance are clear so we can see whether we are meeting them or not.
  1. We get individual guidance. Praise and recognition for a job well done as well as corrective feedback and coaching are provided. We know when we’re doing well and when we need to do better. We celebrate as a team when major milestones are reached. We review projects and look at what worked well, so we can repeat it; we discuss things that didn’t work well without blame or shame, so we can do better.
  1. We are taught what we need to know.We are “on-boarded” with initial training so we understand the products/services, policies and protocols of the organisation, as well as the expectations of behaviour and performance. We get regular training in knowledge and skills for our job. When things change, we are well prepared. We have formal training, on-the-job learning and sessions with internal and external specialists.
  1. Personal and Professional development is supported. We each have a personal development plan, discussed at least annually, that reflects our individual goals. Ongoing development is a priority. We can make a business case to go to conferences or relevant off-site courses. We bring such learning back to the team to share and find ways to implement it.

if your team-members can’t say yes to these questions, you urgently need to use mentoring to create this understanding in each person. Doing so will lead to an immediate increase in productivity.

If you want to know the process for mentoring your team, join me for our complimentary webinar tomorrow. Details and registration here.

 

SAY OF THE DAY

“If everything seems under control, you’re just not going fast enough.” – Mario Andretti

Four Dangerous Traps Online Marketers Must Avoid

https://www.mjfgroup.biz/business-diagnostic

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

by Mateusz Sobieraj  |  With Compliments of Marketing Profs and excellent source of professional Marketing Content. Join them today. – NO I am not an affiliate but a very happy 14 year user of their products as a Premium and Free Member.

The abundance of new technologies and powerful opportunities in marketing can get overwhelming for a marketer. How in the world could you not feel lost in the jungle of solutions at your disposal? And if you use an agency, how can you know that it’s truly benefiting your company?

Having conducted or supervised more than 900 digital campaigns, I’ve come across several dangerous traps that are initially hard to spot. This article will point out the four most common.

1. Don’t let the CTR deceive you https://www.mjfgroup.biz/4dangerousonlinetrapsmarketersmustavoid

One of the most frequently used indicators of the effectiveness of online advertising is the clickthrough rate (CTR), the ratio of the number of clicks on an ad to the number of views.

Imagine attractive advertising formats, beautiful graphics, and strong CTAs encouraging taking action. A customer clicks on the ad and lands on a website. But there’s a problem: The page is not consistent with the creative’s visual design, or the user is flooded with all kinds of information instead of with the information promised in the ad. The result: the visitor abandons the website, and the campaign results end up being far from satisfactory.

Tip: It is important to focus not only on the aesthetics of the ad’s design but also on the communication and promise we use to tempt the user to enter into an interaction.

But what if I told you that sometimes a decrease in CTR is a good sign?

Consider a campaign for a financial-sector client. CTR, conversion rate, and number and cost of leads acquired through contact forms were all at very good levels. We analyzed the effectiveness of the campaign from start until the end of the conversion path—i. e., granting a loan. At the validation stage, it turned out that although quantitatively speaking it all looked great—lots of people applying—but a large proportion of loan applicants were ineligible and their applications had to be rejected.

So we tightened up the targeting of our advertisements, adding additional messages to exclude ineligible people up front. As a result, the ads were even less aesthetically appealing, but a clearer and more on-point message was created, and so people who were clicking on the ad were much more informed about what to expect. CTRs and the number of leads fell sharply, but lead quality improved several-fold.

Four Dangerous Traps Online Marketers Must Avoid

The value of the CTR can also be overestimated because of the ad format being used:

  • Mobile ads often cover a large portion of the available screen area or they’re otherwise placed in such a way that you can easily click them by accident. Therefore, they tend to have higher CTR than desktop advertising, but the traffic they bring is of terrible quality because they resulted from random clicks.
  • Intrusive formats, such as top layer, interstitials, interscrollers, open over a page and overshadow the entire page or large parts of it. A large proportion of clicks on those ads is, again, random, making CRTs huge—but the quality of the traffic poor.Tip: Check whether the publisher’s package includes various formats, say double billboard, billboard, and rectangle—but there is also a layer format between those, for example scroll double billboard or top layer. Even though thanks to that approach the cost per click will be lower than it would be without the layer format, most of the advertising might be run (and often is) on this layer format. And that makes the quality of the campaign dubious, to put it mildly.
  • Screenings are a format composed of one of the banner forms, for example double billboard, and connected to the website’s entire background. It may be a large, visible form of advertising, but sometimes the sides of the websites’ wallpaper are black or in the color of the site’s usual background, so they no longer look like an advertisement and yet they are still clickable! That generates a huge number of clicks, but, again, lots of them are accidental.

2. Don’t let details divert your attention from the real results

Very often, when analyzing the results of an online campaign we focus on a small portion of the available data and on conclusions drawn directly from an advertising campaign, but the true picture is much broader and more informative.

Conversions

Conversions—the key actions that users take on the website—are divided into two categories: macro, which are the most important ones, such as the purchase of a product; and micro, which help you to determine the quality of your traffic (e. g., whether they download the brochure or subscribe to the newsletter).

It’s worth checking out different models of conversion attribution and analyzing what roles various traffic sources play in the entire buying process.

For sales analysis, if the product is distributed by various sources, it might be the distributors that feel the effects of the campaign rather than the manufacturer selling via its stores or other owned channels.

An example: The promoted product’s pre-sales in the producer’s online store and the accompanying campaign achieved excellent results. When the product arrives at other distributors with a price lower by only a small percentage, sales in the producer’s shop fell, and continued to fall, within 1-2 days. Media indicators and traffic quality remained at high levels, but conversions decreased. Tools for analyzing users’ behavior on the website confirmed that users are copying the name of the product then searching for it in Google and price-comparison engines—and going on to make purchases elsewhere. Ultimately, the producer was delighted with the global sales volume. But, for example, if the product had been available from the very start in many stores and a little cheaper than in the manufacturer’s shop, without looking at the total sales data the campaign would certainly have been considered ineffective.

https://www.mjfgroup.biz/Four Dangerous Traps Online Marketers Must Avoid

Four Dangerous Traps Online Marketers Must Avoid

Acquisition

Sometimes, the cost of obtaining the first order from a customer is much higher than the profit the initial sale generates. It is easy to fall under the illusion that an advertising campaign was unprofitable by analyzing its return on investment only through the prism of the first orders directly from the campaign. But if you also take into account rates of customer retention and maintenance, and customer lifetime value, then your results can suddenly become very attractive, proving that the campaign will pay for itself many times over.

Example: The client, a Polish travel agency, offers exotic tours to destinations such as Seychelles, Maldives, and Mauritius. The costs of acquiring traffic on its website and of getting an enquiry were very high and very often did not immediately pay for themselves. But that is just part of the story. One of the clients ordered a trip to Maldives worth 28,000 PLN (about $8,000). She was satisfied after her return and almost immediately planned another two trips with the same travel bureau, as well as recommending it to another three couples who were friends of hers. Two of those couples also decided to travel. The result: one customer generated more than $30,000 worth of trips sold.

A similar situation occurs in e-commerce. Subsequent visits and orders, purchases of accessories for already bought products, repeat purchases… all determine the eventual profit from an initial investment in advertising.

Other Considerations

During and after larger campaigns, we notice an increased number of searches in Google, and consequently a larger number of visitors from direct and organic. The following graph shows the increase of visits from organic right from the start of the campaign. Apart from that, there were no activities in other media or increased SEO spending. In short, paid also increases organic traffic.

https://www.mjfgroup.biz/Four Dangerous Traps Online Marketers Must Avoid

It is also worth measuring how much information about your brand and products spreads organically in forums, social media, and the Internet in general—whether there are more references to the brand, where, in what context, and whether users are starting to recommend the product themselves.

Four Dangerous Traps Online Marketers Must Avoid

3. Don’t get flattened by the flat fee

Flat fee (FF) billing seems like a permanent presence. It refers to paying publisher a fixed rate for the advertising space: For example, we order a week of our advertisement on the homepage of the website.

What traps here could you fall into?

Pay attention to the following:

  • Statistics. Always request them beforehand. The publisher should provide you with information about the number of pageviews (PV) and the number of unique users (UU). This way, you know what to expect in return for a fixed fee—how many times your advertisement will be displayed and how many users you will reach. The data is from the previous period, but it will be similar to the current one.
  • Relevant statistics. When you receive the statistics, make sure that they (a) refer to the period for which you order your ad (so you don’t get a monthly data for a one-week ad), and (b) refer to the particular subpage where you order advertising, not the entire website.
  • Rotation. This is something that’s sometimes not mentioned, but it’s essential to clarify. You need to know whether your ad will be broadcast exclusively in a given time—rotation; for example, you order a week of advertising presence on the site, but you’ll be one of four advertisers, so only one in four views will be yours. There’s nothing wrong with that, provided you have this information beforehand and account for it in your estimates.

Tip: It may be difficult to judge at first glance where to place an advertisement. To decide, you need to compare the available data all in one table. It should include information about the publishers, the users’ profiles, and the relation between usage stats and rates. The table will help you calculate the expected cost of reaching 1000 unique users or the cost of generating 1000 views.

For this purpose, divide the net value by PV (pageviews) or UU (unique users), and multiply by 1,000 to get the CPM (cost per thousand) views or users.

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

4. Watch out for confusing data

The amount of data, especially in programmatic ad buying, is so large today, that it is quite a chore to choose the data worth our attention and our money.

Programmatic gives you great opportunities to target your advertising, including the following:

  • Retargeting people who had contact with the advertisement but were not yet on your website, or even better, arranging for these people an entire sequence of displays of various forms of ads and messages
  • Syncing with TV ads
  • Purchasing DOOH (digital out of home) ads, which are displayed on screens in shops, galleries, etc.
  • Directing advertising to people within a 100-meter radius of a given point on the map
  • Access to multiple providers of various kinds of user data based on demographics, online behavior, pages visited, advertisements clicked, interests, shopping intentions, etc.

Four Dangerous Traps Online Marketers Must Avoid

How do you choose the right data for your campaign?

You have to pay attention to who the data provider is and what kind of data it provides: What kind of company, whether local or international, and if the latter, does it have valuable data from your market?

Also check where and how the data is collected. Unfortunately, that information might be not so easy to obtain, but it is still worth doing research. Try asking the DSP (demand-side platform) or the data providers directly.

Another important criterion is, of course, price. You have to find a balance here: Check whether any additional few dollars per CPM will pay off through an increase in conversion rates or higher quality of traffic on the website.

Tip: The final criterion for verifying the quality and usefulness of data in your campaign is a test campaign! It’s best to carry out several test runs: Try purchasing data with a similar profile, but from different suppliers, and then select the one with data that’s most suitable and most cost-effective.

What impact can data selection have on the campaign?

Here is an example illustrating campaigns run for one of our customers—the same DSP platform, the same creatives used, and identical rates. Changing the data used in the campaign itself resulted in an enormous improvement in all the indicators that show the quality of traffic:

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

* * *

They say the devil is in the details, and that holds true especially for online campaigns. Seemingly effective solutions may prove to be ineffective in reality because superficially evaluated indicators can give you a false impression.

Before running your ad, make sure you fully understand how it will be displayed, and afterward take a look at the effects it had from various perspectives. Only when will you see what real impact it had—what it did and didn’t achieve—and why.

 

Comment.

I have been studying with Shaw Academy. Ultimate Digital Marketing Diploma. In my last week I am sure.

Caitlin Hogg is the lecturer and she is Excellent.

I encourage anyone interested in Digital Marketing to go to Shaw Academy and see what they offer. You will be surprised.

Contact me for talking about our Xtreme Business program that can boost profitable sales by up to 179% in a single year.

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

 

The MJF Group works with Ceo’s/MD’s/Owners of declining business bringing them back from the brink.

 

 

 

 

Don’t let your business sink.

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

 

 

 

 

 

 

 

 

Contact us now. https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

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A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business

https://www.mjfgroup.biz/A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business

At last! A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business – No Matter What Your Experience, No Matter What Product Or Service You Sell, And No Matter How Fierce The Competition Is…

“How To EXPLODE Your Sales And Profits, Get Customers By The Bucketful, And Keep Them Coming Back For More”https://www.mjfgroup.biz/definetheproblem/stepstogrowth

The Xtreme Business Program ™ is not the first program of its kind but this one has been modified with “Been There, Done That with a T-shirt” to prove it.   Some of our Clients have had 197% increase in sales growth in the past 3 years and we have testimonials to prove it.We act as your personal mentor and fast tracks you and your business to reach your goals and aspirations using this program.

We act as your personal mentor and fast tracks you and your business to reach your goals and aspirations using this program.

A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business

You, yes you, can do it when you follow this ‘paint-by-numbers’ Mentoring Program…

We have found it best to carry out a three-month mentoring program with you at R12,000 per month. Your ROI is incredible. We can work this out with you when you ask for an appointment,

https://www.mjfgroup.biz/xtreebusinesstrategiesA Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business……

Should wish to receive the full overview, that gives away a few of the 133 secrets, and gives you full details how the program works and its cost, then use the contact form below. In the message, just give us your Company name, your position and the number of employees you employ.

Contact us.

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Business Improvement

Dear CEO/Managing Director, Executive Director we are creating this post to tell you that Business Improvement is at hand

Does your business suffer from:https"//www.mjfroup.biz/

  • declining market share,
  • no marketing strategy,
  • no sales plan or controls in place
  • slow manufacturing
  • the worst on time in full ratio in the industry
  • rising cost of sales due to poor procurement processes
  • inappropriate processes,
  • poorly trained staff,
  • sales slumping
  • inventory climbing
  • more and more obsolete inventory
  • poor accounting
  • not up to date with SARS requirements
  • no cash flow control
  • a horde of dissatisfied customers, and on and on and on.

Business Improvement

You have so many issues to attend to, your staff are all ‘so busy” they cant support you and if they had time would not be as competent as you would like them to be in order to support you.

In order to fix the problems mentioned above, we have our program called The Business Support for the CEO.

Our New Year is underway so don’t let your business become a tragedy.

Contact us.

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5 Steps You Can Use to Find Your Niche

https://www.mjfgroup.biz/findyourniche

https://www.mjfgroup.biz/5 Steps You Can Use to Find Your Niche with the thanks to , which is taken as an extract from Entrepreneur.

You want to start a business, but the thing that’s holding you back is the market niche you know you need to choose. And, honestly, this can be tricky: You could list all of your interests and passions and still come away feeling as if you haven’t hit upon the singular thing you were meant to do.

Yet putting that kind of pressure on yourself to choose the exact right niche may cause paralysis.

 Certainly, you want to do your due diligence in selecting a viable niche business, but it’s better to get up and running than to wait around. That way, you can test out ideas, enter the market sooner and learn from your successes and failures. That way, too, if your first business doesn’t take off, you can always take what you’ve learned from previous attempts and move forward with new ideas.

If you’re struggling to decide, or you need more data to work with, use the following five steps to find your niche.

  5 Steps You Can Use to Find Your Niche

https://www.mjfgroup.biz/identifypassions1. Identify your interests and passions.

This may be something you’ve already done. But, if you haven’t, make a list of 10 topical interests and passion areas, immediately.

Business isn’t easy, and at some point, it will test you. If you are working in an area that you don’t care about, your odds of quitting will greatly increase — especially as a first-time business owner.

This doesn’t mean that you need to find a perfect fit. If you are passionate about some aspect of running the business, you will stick with it. If you don’t care about the topic, you may not be able to find the drive within to persevere.

Here are a few prompts to help you determine what your interests and passions are:

  • How do you like to spend your free time? What do you look forward to doing when you aren’t doing it?
  • What magazines do you subscribe to? What topics do you like to learn about most?
  • What clubs or organizations do you belong to?

https://www.mjfgroup.biz/problemsolving2. Identify problems you can solve.

With your list of 10 topics in hand, you’re ready to start narrowing down your options. To create a profitable business, you first need to find problems your target customers are experiencing, then determine whether you can actually solve them. Here are several things you can do to identify problems in specific niches:

  • Have one-on-one conversations or idea-extraction sessions with your target market. Make sure to find or create a framework for asking questions that helps you uncover pain points.
  • Peruse forums. Search Quora, or find forums related to your niche, then take a look at the discussions that are taking place. What questions are people asking? What problems do they have?
  • Research keywords. Explore different keyword combinations on Google Trends and Google AdWords’ keyword planner. This can help you uncover popular search terms related to pain points.

5 Steps You Can Use to Find Your Niche

Related: 7 Steps to Defining Your Niche Market

3. Research your competition.

The presence of competition isn’t necessarily a bad thing. It may actually be showing you that you’ve found a profitable niche. But you do need to do a thorough analysis of competing sites. Create a new spreadsheet and start logging all of the competing sites you can find.

Then figure out whether there’s still an opportunity to stand out in the crowd. Can you still rank for your keywords? Is there a way to differentiate yourself and create a unique offer? Here are several signs that you can enter a niche and be successful, even if there are already other sites serving it:

  • Low-quality content. It’s easy to outrank your competition in a niche where other business owners are not creating high-quality, detailed content that serves the audience.
  • Lack of transparency. Many online entrepreneurs have disrupted entire industries by creating an authentic and transparent presence in a niche where other sites are faceless and overly corporate.
  • Lack of paid competition. If you’ve found a keyword that has relatively high search volume, but little competition and paid advertising, an opportunity definitely exists for you to upset the market.

https://www.mjfgroup.biz/findingyourniche4. Determine the profitability of your niche.

You should now have a pretty good idea of what niche you’re going to get into. Maybe you haven’t narrowed your list down to a single topic area, but you’ve likely found a few ideas you feel pretty good about. At this point, it’s important to get an idea of how much money you have the potential to make in your niche. ClickBank is a great place to go to start your search.

So, browse top products in your category. If you can’t find any offers, that’s not a good sign. It might mean that nobody has been able to monetize the niche.

If your search does turn up a decent number of products — but not an overabundance of products — you’re in luck. Make note of price points so that you can price your own products in a competitive manner.

Also keep in mind that you don’t have to start your business with a product offering of your own. You can partner with products creators, advertisers and site owners in your niche to begin generating commissions while you’re working on your unique solution.

5. Test your idea.

You are now armed with all of the information you need to choose a niche, and the only thing left to do is test your idea. One simple way to do this is to set up a landing page for pre-sales of a product you’re developing. You can then drive traffic to this page with paid advertising.

Even if you don’t get pre-sales, that doesn’t necessarily mean that you aren’t in a viable niche. It could be that your messaging isn’t quite right, or you haven’t found the right offer yet. By leveraging A/B split testing, you can optimize conversions and find out whether or not there is anything stopping your target market from taking action.

5 Steps You Can Use to Find Your Niche

5 Steps You Can Use to Find Your Niche

Final thoughts

Once you’ve confirmed the viability of a niche, start developing a full-fledged website. You’ll want to learn how to create a blog, and generate more traffic to your site to boost your revenue and scale up.

But, do keep in mind that there isn’t necessarily a perfect process for finding a niche. You’ll want to do your homework, but if you get stuck in the planning phase, you’ll never actually get around to starting. As an entrepreneur, you need to become a good starter.

Related: 5 Steps to Determine Your Ideal Niche Business Even in an Unfamiliar Market

If you believe you’ve found a business idea you can invest yourself into, take the plunge. The learning and growth that comes from doing will be far greater than the rewards of just planning.

Send me an enquiry and let us see how we can provide you with a consultancy service at very low rates.

Best wishes

https://www.mjfgroup.biz/5 Steps You Can Use to Find Your NicheDr Michael John Freestone.

 

CONTACT US

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