Irresistible Value Propositions

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Without an Irresistible Value Proposition, it’s much harder to sell your products or services in today’s economy, much less even get in the door of big companies.

But what exactly is a value proposition? And how is it different from other commonly used terms?

https://www.mjfgroup.biz/irrestiblevaluepropositionsWhat is a Value Proposition?

Without a strong value proposition, it’s much harder to sell your products or services in today’s economy, much less even get in the door of big companies.

But what exactly is a value proposition? And how is it different from other commonly used terms?
A value proposition is often confused with an “elevator speech” or a “unique selling proposition.”

It’s essential to understand the difference between these terms
because their purposes and sales impact are very different.

https://www.mjfgroup.biz/irressistiblevaluepropositionElevator Speech.

An elevator speech is a short, 1-2 sentence statement that defines who you work with (target market) and the general area in which you help them. About 10 seconds long, it’s used primarily at networking events to attract potential clients and stimulate discussion. The following elevator speeches show you how some people describe what they do……………………

● I work with small businesses who are struggling to sell their products or services into large corporate accounts.
● We help technology companies effectively use their customer information to drive repeat sales.
● I help small-to-medium sized manufacturing companies who have difficulties with unpredictable revenue streams.
An elevator speech is the foundation of a value proposition without the specifics that are needed to sell into the corporate market.

https://www.mjfgroup.biz/irrestiblevaluepropositionA Unique Selling Proposition

A unique selling proposition (USP) is a statement about what makes you and your company different from other vendors. Its primary value is to create competitive differentiation. A USP is often used in marketing materials or in talking with customers who are ready to buy.
Here are a few good USP examples:
● We specialize in working with financial institutions. (specialty)
● We guarantee service in 4 hours or your money back. (guarantee)
● We use a unique tool called SureFire! to analyze your critical needs. (methodology)……

 

For more on this subject go to our Irresistible Value Proposition Page

 

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Say of the Day

https://www.mjfgroup.biz/sayoftheday

Welcome to our next Say of the Day.


SAY OF THE DAY

“Most people spend more time and energy going around problems than in trying to solve them.” – Henry Ford

https://www.mjfgroup.biz/sayoftheday


Talking about solving problems.

I have found in my operations management experience that the proper use of the balanced scorecard is essential to really keep track and understand what IS Your Business.


 

Balanced Scorecard

The development of a balanced scorecard has been made extremely complicated and it need not be. When I went on the Kaplan and Norton Balanced Scorecard Course I was dumbfounded to find that we had to read 5 books and go through over 900 pages of A4 lecture notes. I passed with a very good mark, and Kaplan and Norton signed my books.

Since passing I struggled to use the process they taught me as it drove my Customers insane; to the extent that I summarized the whole course and wrote my own Balance Scorecard training course,. This broken down inot two courses;  a two-day course for the advanced module and a one day course for the introduction. And you leave with a complete knowledge and having completed a balanced scorecard on my excel template I created.https://www.mjfgroup.biz/sayoftheday

Say of the Day

By the way, a very well priced Balanced Scorecard software package is sold by BSC and you get full training with videos and tutorials which is critical.

Over the past several decades, organizations have come to realize that success cannot only be measured in dollars and cents. Intangible assets (like a company’s reputation, the knowledge base created by their employees, and training initiatives) can make up a huge portion of a company’s wealth.

It only makes sense, then, that we need a new tool, other than financial statements  or operational productivity reports, to help us measure this expanded definition of success. Enter the balanced scorecard! This tool and its related components will help your organization identify, document, plan, and execute a balanced strategic mission. It will also help your organization evaluate and revise its strategic execution.

Say of the Day

Expert Paul Niven describes the balanced scorecard as, “a carefully selected set of quantifiable measures derived from an organization’s strategy.” (Balanced Scorecard: Step-by-Step, 2006)

The tool can be used to communicate, measure, and execute a strategic management plan. That’s a pretty big task, so there are a few documents that support the balanced scorecard:

  • A statement outlining the organization’s vision, mission, and strategy.
  • A strategy map, which outlines the objectives required to execute the strategy as well as the links between them.
  • A tactical action plan, which breaks down the objectives into initiatives and projects.

The scorecard is then created and used to create and implement the tactical action plan. It typically focuses on four perspectives of the business:

  • Finance
  • Customers
  • Internal processes
  • Employee learning and growth

Say of the Day

The balanced scorecard is not a fad or a quick fix. It requires a significant investment in time and resources. In most organizations, it takes one to three years to complete the design and implementation process. Then, resources must be invested to monitor, report, and communicate results, and to evaluate and update the scorecard.

In 1990, Robert Kaplan (a professor at Harvard University) and David Norton (a Boston consultant) examined this need through a research project. They presented their results in the January-February 1992 edition of the Harvard Business Review, in an article called, “The Balanced Scorecard: Measures that Drive Performance.” Over the next several years, they published more articles in the Harvard Business Review, and companies started trying the strategy out. Kaplan and Norton’s first book, The Balanced Scorecard, was published in 1996.

Since then, half of all Fortune 1000 organizations have adopted the scorecard. As well, Kaplan and Norton (as well as others) have written many books refining the scorecard, evolving it into a strategic management system, and adapting it for various uses. The Harvard Business Review has even called it one of the most influential ideas of the 20th century!

Say of the Day.

htps://www.mjfgroup.biz/sayoftheday Don’t let this happen to you read on there is hope…… Continue reading “Say of the Day”

Business Planning Specialists

https://www.mjfgroup.biz/businessplanningspecialists

We are Business Planning Specialists.

https://www.mjfgroup.biz/businessplanningspecialistsWe provide either a full business planning service in which we do all the work gathering data from you. The rates for this can be as low as R1000 – 2 hrs work and  for example up to R1 million for a R280 milion Bankable Business Plan and Feasibility which we used to list a company in the UK and on the FSE.

We can open companies on the Isle of Man which is is tax free and from there we can open in EU Countries.

We have also crafted business Plans and Feasibility studies which are 80% bankable and are accepted for a South African listing on the jSE

In addition we sell Business Planning products through:

Palo Alto

https://www.mjfgroup.biz/businessplanningspecialistsAt special prices

 

Plan Magic,

https://www.mjfgroup.biz/businessplanningspecialistsWhose bespoke business plan are magic indeed.

https://www.mjfgroup.biz/businessplanningspecialists  https://www.mjfgroup.biz/businessplanningspecialists  https://www.mjfgroup.biz/businessplanningspecialists

Business Plan Templates

Hundreds of templates for different plans pre- prepared

Recently we created a number of business plan templates that users can by for R1000. We provide the written examples and example financials in US Dollars that we convert to the currency you need.

4 Moons Pizzeria,  Accupuncture, Electronic services, Insurance, Consulting, Pet Photograph, Wedding Planner, Events Planner, Ice Cream Manufacturer, Fitenss Centre, Golf Course Hotel, Bar, bed and Breakfast, Magazine Publishing, Media Communication, Personal Service –   adventure travel, auction services, cleaners, cellular providers, theatre, manicure service,  frame gallery, carpet cleaners, beauty salon,      Manufacturing – spas, chemicals, cigars, drapery, woodworking pallets, charcoal, furniture, steel doors, steel windows, wheelbarrows, cabinets, machine tooling and hundreds more in dozens of categories.

Business Planning Specialists

If you think about it we as Business Planning Specialists have written it

Business Planning Specialists.

You tell us which type of Business Plan you want and we do the initial hard work of setting it up for you to continue.

This is payable through Paypal in US Dollars which can be converted to whatever currency you wish the icon below is for $120.

Use the contact form below and we will provide you with a proforma and a paypal link.

Business Planning Specialists Click on this and follow the prompts. As soon as we receive payment we send you the data.

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Xtreme Business Club – SPECIAL OFFER

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Xtreme Business Club – SPECIAL OFFER

Grow and Develop Your Profitable sales by up to 179% in a single year!

“How to EXPLODE Your Sales and Profits, Get Customers by The Bucketful, And Keep Them Coming Back for More”

https://www.mjfgroup.biz/weeklynewsletter/Xtreme Business ClubAt last! A Simple Step by Step Sales and Marketing Program. That Anyone Can Apply to Their Business – No Matter What Your Experience. No Matter What Product or Service You Sell, And No Matter How Fierce the Competition Is…

The Xtreme Business Program© is the first program of its kind that acts as your personal mentor. And, fast track You, in Your business to reach your goals and aspirations. You, yes, You can do it when you follow this “paint-by-numbers” Program…

https://www.mjfgroup.biz/Xtreme Business Club Testimonials

Join our lifetime Xtreme Business Club and get 3 Free Business manuals and multiple e-books on how to grow Your business for a once off payment. Once received we register you and we start sending you our input sheets. 


For the first 100  Customers only. SPECIAL OFFER ENDS 30TH JUNE 2018. Hurry Buy the $450/R6000 once off Lifetime Membership. https://www.mjfgroup.biz/sayofthedy/actnow

In addition get 10 Free Business Diagnostics,  3 Xtreme Business Program Manuals and Workbooks Plus a host of free e-books to help you with  growing Your Business to 179% in a single Year. During this special offer you get one hour per week, in the first month after purchase to help you get going with the Manuals.

SO ACT NOW https://www.mjfgroup.biz/sayofthedy/actnow

$450/R6000
Your purchase protected by PayPal.

 

YOU WILL BENEFIT FROM THE PRODUCT GREATLY IF YOU FOLLOW THE STEP BY STEP APPROACH.https://www.mjfgroup.biz/xtremebusinessprogram/you

 

FROM 1ST JULY THE PRICE GOES TO  R10,000. YOU STILL GET ALL THE BENEFITS AS LISTED ABOVE BUT AT A HIGHER PRICE.

This is still at a discounted rate as normal price is R6000 per month which includes two hours mentoring by phone.

We also offer a full mentoring program in which we work with you through the manuals at a rate of R12,500 per month. We meet at your offices once per week  for 4 hours to ensure you keep track.  This has been extremely successful for those Clients who need  a little motivation and discipline in the 3 month program.

Enquiries

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