Strategies for beating your business competitors

These seven Strategies for beating your business competitors will help keep you ahead of the game in business Any business adviser worth their salt will tell you that the key to entrepreneurial success lies in how well you understand your customer. But perhaps even more critical to this for a business-owner, says Kobus Engelbrecht, Head of Marketing for Sanlam Business Market, is understanding your competitive landscape and how your target market responds to other businesses that provide similar services. Understanding what your competitors are doing will enable you to position your unique selling proposition to plug gaps in the market. READ MORE: How to stand out against competitors Strategies for beating your business competitors   Identify your main competitors: There is no one-fit formula for this; it is a case of knowing your industry and using all possible resources to extract information.     2. Find out everything you can about the competition: Understand each competitor’s offering, benefits and USPs. 3. Don’t underestimate industry newcomers: You run the risk of being blindsided if you have the mistaken belief that new players can’t and won’t disrupt your business.4. 4. Take every opportunity to network: Networking is as much about identifying your competitors as

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