How to Get More Out of Your Social Media Marketing This Year

How to Get More Out of Your Social Media Marketing This Year

Social media has become more important than ever for businesses. Social media is only getting bigger. If you don’t embrace it now, you’re going to miss out on a lot of amazing opportunities to connect with your customers.

You have to utilize social media more this year.   In order to achieve that goal, you have to have a game plan. Below is a list of specific ways that you and your marketing team can embrace social media in the new year and beyond.

Integrate Your Blog

Those who haven’t yet integrated their marketing blogs with their social media accounts are seriously missing out. This is, quite possibly, the easiest way to stay current and active on social media without actually having to put forth much more effort than you’re already making in developing your blog posts, to begin with. Each time new content is posted to your blog, it will also feed into your social media accounts, creating a new post. You may even consider including a teaser or summary to encourage your readers to check out your latest post.

How to Get More Out of Your Social Media Marketing This Year

Increase Interactions

If your previous social media marketing efforts have been more or less limited to you talking at your audience rather than with your audience, it’s time for a change. Designate a single person within your organization as the voice of your brand. This person should be in charge of regularly responding to questions and comments – positive and negative – that are coming from your current and prospective customers. The more that you respond to consumers who reach out via social media, the more customers will continue to engage with you in this manner, thus increasing your ability to gain insights and information about your target audience.

Speaking of audience, social media marketing sites like 40Billion.com specialize in promoting your content to a large network of several million users in order to increase interactions and engagement. They broadcast your posts across the most popular social networking sites – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like promoted posts, future retweets, and promoted company listings were created for online marketers to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

How to Get More Out of Your Social Media Marketing This Year

Get Live

Although Periscope and similar live social media technologies have been around for a little while now, the live concept has really only started to take off with the emergence of Facebook Live in 2016. People are slowly but surely embracing the idea of tuning in on live postings by their friends, and interacting with them in real-time.

As a small to mid-sized business, live marketing presents you with a host of opportunities for connecting with your audience in ways that will take your brand to the next level. Consider putting on live demonstrations of your product in use. Here, your audience will have the ability to ask their questions about how to use your products as you demonstrate, providing you with the ability to back up and address their inquiries and establish a higher degree of product awareness and understanding. Or, you can increase excitement about your company’s events by posting live from a conference or trade show.

How to Get More Out of Your Social Media Marketing This Year

Be Consistent

If you’re going to commit to becoming more actively involved with social media marketing, you need to make sure that you’re sticking to a regular posting schedule. When you post consistently, your audience will know when to expect new content and will be much more likely to interact with you and your business.

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The Power of Vision.

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The Power of Vision is what serves several purposes in an organisation. First and foremost, it captures the organisations future intent. In other words, it paints a picture of what the company intends to become, not what it is today.https://www.mjfgroup.biz/dailyquotes/howyoudefine the problem

This topic has been written about by Authors, Songwriters and Preachers so it is not new.

  1. The Power of Vision by Joel Barker – Star Thrower Distribution.
  2.   Myles Munroe: ‘The Power of Vision’
  3.   The Power Of A Vision – Jesus Culture,
  4. Power of a Vision | Leaders Living Life Fully – Eternal Leadership
  5. The Power of Vision | A Sermon | Pastor Taiwo Kayode — House On …

A Common red line through just the few I have highlighted here.

A vision should stand the test of time and perpetuate the enterprise over a long period of time. A vision can serve a multiple of purposes:

  1. A vision bonds. Companies are populated with individuals possessing a diversity of skills, languages, cultures and personalities. A vision can give people a common cause and direct their energies towards a unifying goal.
  2. A vision inspires. Although corporations measure their progress over time with numbers – growth, profits, or both- numbers do not generally inspire ordinary people to do extraordinary things. But, a more noble vision and strategy can inspire beyond one’s expectations.
  3. A vision is an anchor. When times are difficult, a vision gives an organisation an anchor that will steady the ship and hold everyone together until the storm passes.
  4. A vision is a potent competitive tool. Having a sense of what one wants to become when grown up gives the organisation an enormous competitive edge and advantage over those that as my daughter says ‘haven’t got a clue’.

The Power of Vision.

Required attributes of a successful vision.

A vision

  1. Will mobilise a large population of people who might not have any other attachment to the organisation than that it is their job and source of income,
  2. Must have certain attributes in order to get ordinary people to do extraordinary things.
  3. A power of a vision must be clear. The vision cannot be ambiguous. Most people in an organisation do not want to be leaders – they simply want to be good followers. As such, what they want to know from their leaders is: “Where are you taking me so I can decide whether I want to follow you there?” As a result, the leader must design a clear vision that can quickly and clearly be understood by all employees.
  4. A power of a vision must be compelling. A goal of becoming a Billion-Rand company will not motivate ordinary people to do extraordinary things. Numbers are usually not compelling enough to mobilize large groups of people to want to achieve beyond their capabilities. In order to motivate people to overachieve, the vision must ‘compel’ people to want to overachieve voluntarily. Thus the reason for Steve Jobs attracting John Scully to join Apple, even though he gave up a very lucrative job with Pepsi – not with promises of a large financial incentive, but rather with the “opportunity to change the world”. What foresight Steve Jobs exhibited in those days back in 1971. That is exactly what the PC industry, led partially by Jobs and Apple, has done.
  5. A power of a vision must be distinctive. Not many people want to work for an imitator, where every transaction the company engages in turns out to be based strictly on price. That is not a fun world! The best companies have a distinctive vision that does not attempt to imitate their competitors but sets them apart from these competitors. Like the super racehorse Secretariat, their notion of competition is not run side by side with their competitors but, rather lead the next best competitor by 31 lengths, pulling farther and farther ahead of each business cycle. As Samuel Johnson once said, “No man has achieved greatness by imitating another man.”
  6. A power of a vision must be consistent. A vision that is constantly being adjusted is usually not going to impress anyone, PARTICULARLY YOUR OWN TROOPS. Visions that are forever changing reflect the lack of forward thinking and will become the butt of everyone’s corporate joke – the proverbial “vision of the week.”

The Power of Vision.

http:///www.mjfgroup.biz/thepowerofavisionA personal perspective of what  constitutes a Vision and it’s elements. By Dr Michael J Freestone.

Next Blog My method in – Writing a Powerful Vision Statement.

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Change Management and Growth

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Change Management and Growth is depicted in the iceberg of Wilfred Kruger, which is, arguably, the best written document capturing the essence of change.

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Change Management and Growth

Change management and Growth involve a number of concepts including those of Andrew Pettigrew and Richard Whip.

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Wikipedia has this to Say.

Change management (sometimes abbreviated as CM) is a collective term for all approaches to preparing and supporting individualsteams, and organizations in making organizational change. It includes methods that redirect or redefine the use of resources, business process, budget allocations, or other modes of operation that significantly change a company or organization. Organizational change management (OCM) considers the full organization and what needs to change,[1] while change management may be used solely to refer to how people and teams are affected by such organizational transition. It deals with many different disciplines, from behavioral and social sciences to information technology and business solutions.[2]

In a project-management context, the term “change management” may be used as an alternative to change control processes wherein changes to the scope of a project are formally introduced and approved.[3][4]

Change management is faced with the fundamental difficulties of integration and navigation, and human factors.

Integration[edit]

Traditionally, organizational development (OD) departments overlooked the role of infrastructure and the possibility of carrying out change through technology. Now, managers almost exclusively focus on the structural and technical components of change.[citation needed] Alignment and integration between strategic, social, and technical components requires collaboration between people with different skill-sets.

Navigation[edit]

Managing change over time, referred to as navigation, requires continuous adaptation.[citation needed] It requires managing projects over time against a changing context, from inter-organizational factors to marketplace volatility. It also requires a balance in bureaucratic organizations between top-down and bottom-up management, ensuring employee empowerment and flexibility.

Human factors[edit]

One of the major factors which hinders the change management process is people’s natural tendency for inertia. Just as in Newton’s first law of motion, people are resistant to change in organisations because it can be uncomfortable. The notion of doing things this way, because ‘this is the way we have always done them’, can be particularly hard to overcome.[22] Furthermore, in cases where a company has seen declining fortunes, for a manager or executive to view themselves as a key part of the problem can be very humbling. This issue can be exacerbated in countries where “saving face” plays a large role in inter-personal relations.

To assist with this, a number of models have been developed which help identify their readiness for change and then to recommend the steps through which they could move. A common example is ADKAR, an acronym that stands for awareness, desire, knowledge, ability, and reinforcement. Whichever is the first level that does not apply to an individual, team, or organization is the first step to complete in helping them change.[23]

The Greiner Curve.

The Growth Phase model of Larry Greiner suggests that organisations go through between 5 and 6 phases of growth and need appropriate strategies and structures to cope,

Creativity, Direction, Delegation, Coordination and Monitoring, Collaboration and the recently added 6th being Extra Organisational Solutions.

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With thanks for the articles to 12manage.  An exllent source of business information. Join them today. MANAGER? Discover 12manage.com. Summaries of management methods and models. Network and discuss with peers. Register a membership. It’s free!

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 If you are looking for real growth and managed change then contact us.

We provide companies with a profitable sales plan that can be as high as 179% n a single year. Join our Xtreme Business Program today.

Or send us an email asking for an appointment how our change management can take your business to new heights.

 

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A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business

https://www.mjfgroup.biz/A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business

At last! A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business – No Matter What Your Experience, No Matter What Product Or Service You Sell, And No Matter How Fierce The Competition Is…

“How To EXPLODE Your Sales And Profits, Get Customers By The Bucketful, And Keep Them Coming Back For More”https://www.mjfgroup.biz/definetheproblem/stepstogrowth

The Xtreme Business Program ™ is not the first program of its kind but this one has been modified with “Been There, Done That with a T-shirt” to prove it.   Some of our Clients have had 197% increase in sales growth in the past 3 years and we have testimonials to prove it.We act as your personal mentor and fast tracks you and your business to reach your goals and aspirations using this program.

We act as your personal mentor and fast tracks you and your business to reach your goals and aspirations using this program.

A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business

You, yes you, can do it when you follow this ‘paint-by-numbers’ Mentoring Program…

We have found it best to carry out a three-month mentoring program with you at R12,000 per month. Your ROI is incredible. We can work this out with you when you ask for an appointment,

https://www.mjfgroup.biz/xtreebusinesstrategiesA Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business……

Should wish to receive the full overview, that gives away a few of the 133 secrets, and gives you full details how the program works and its cost, then use the contact form below. In the message, just give us your Company name, your position and the number of employees you employ.

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Business Improvement

Dear CEO/Managing Director, Executive Director we are creating this post to tell you that Business Improvement is at hand

Does your business suffer from:https"//www.mjfroup.biz/

  • declining market share,
  • no marketing strategy,
  • no sales plan or controls in place
  • slow manufacturing
  • the worst on time in full ratio in the industry
  • rising cost of sales due to poor procurement processes
  • inappropriate processes,
  • poorly trained staff,
  • sales slumping
  • inventory climbing
  • more and more obsolete inventory
  • poor accounting
  • not up to date with SARS requirements
  • no cash flow control
  • a horde of dissatisfied customers, and on and on and on.

Business Improvement

You have so many issues to attend to, your staff are all ‘so busy” they cant support you and if they had time would not be as competent as you would like them to be in order to support you.

In order to fix the problems mentioned above, we have our program called The Business Support for the CEO.

Our New Year is underway so don’t let your business become a tragedy.

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