IN THE NEWS

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IN THE NEWS

SAY OF THE DAY

“All life is an experiment. The more experiments you make the better.” – Ralph Waldo Emerson 

 

https://www.mjfgroup.biz/intenews/5 Ways to Start a Business Part-Time While Holding a Day Job Full-Time.


5 Ways to Start a Business Part-Time While Holding a Day Job Full-TimeYou know you want to start a business, but you can’t shake those financial pressures – rent or a mortgage, a car payment and maybe you have kids. Even young people have responsibilities after all. But tack on the fact your business idea will surely take time to catch on, and starting up can seem even further out of reach.

You are a perfect candidate to become a part-time entrepreneur. While not ideal for every young trep – jumping head first into the start-up pool can be a preferred route – getting the business up and running before letting go of a regular paycheck may be the best course. Here are six ways to make the transition into entrepreneurship a smooth one:

1. Find balance.

Of course, this is what being a part-time entrepreneur is all about. Can you start up and maintain your commitment to your full-time responsibilities? If you get caught up in your business to the point that your full-time job suffers, people will notice and it will cost you opportunities and, potentially, the job itself.

https://www.mjfgroup.biz/inthenewsIN THE NEWS

2. Be patient.

As a part-time entrepreneur, you simply can’t move forward with your new business at the same pace as those who can work on theirs full-time. And even full-time entrepreneurs never have enough hours in the day. Find the right pace for you so you can see progress without completely wearing yourself out. Be patient; you may not be moving as fast as you would like, but forward is good.

3. Bank your profits.

At some point, you will want to walk away from your job and be a full-time entrepreneur. The money you save now will enable you to take that step sooner. If you don’t need it to grow the business, then save it for your future, but be prepared to put it back into your new business as needed.

https://www.mjfgroup.biz/inthenews/goalsetting4. Set flexible goals.

As you build your business, you may find your day job getting in the way of your entrepreneurial goals. That’s okay. It’s what being a part-time entrepreneur is about. Watch out for a tendency to beat yourself up for spending too much time on your job at the expense of your business. Your energies will need to shift from one to the other as time goes on, and that’s okay.

 

 

 

 

 

5. Have an escape plan.

https://www.mjfgroup.biz/inthenews/escapeplanDo you want to be a part-time entrepreneur forever? That’s actually alright. Operating as a part-time entrepreneur may not have been your original plan, but if your business can succeed in your off hours and you enjoy your full-time job, why not?

However, if your entrepreneurial plans include running your dream business full time, you need to define milestones and set goals that include walking away from your day job. What needs to be in place in terms of infrastructure, sales, product development or other criteria before you will be ready to quit?

 

 https://www.mjfgroup.biz/inthenews/businesstemplates

  Starting a business? Download startup guides to help you get started today.

We have a full set of downloadguides and templates:
:
Financial
MCExample_SalesForecast
3.4.2 Cash balance schedule
3.4.5 Stock schedule
3.3 Income statement – actual versus budget
3.4.1 The balance sheet
cashflow-breakeven
Operations
4.2.1 Determining the best route to market
4.1.2 Terms and conditions of credit agreement
4.1.3 Credit approval letter
4.1.9 Overdue account reminder letter 1
Marketing
Marketing Plan Template
Sample Marketing Plan
25marketingcampaigns
2.1 Market research questionnaire
2.4 Advertising – what to check before your ad goes out
ExampleCustomerProductCompanySurvey

Contact

If you are interested in the busines template pack above send me a contact form. I will send you an Invoice for R50.00/£4.00 with Banking dtails for an EFT.  Once funds received the pack, plus more will be sent.

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Four Dangerous Traps Online Marketers Must Avoid

https://www.mjfgroup.biz/business-diagnostic

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

by Mateusz Sobieraj  |  With Compliments of Marketing Profs and excellent source of professional Marketing Content. Join them today. – NO I am not an affiliate but a very happy 14 year user of their products as a Premium and Free Member.

The abundance of new technologies and powerful opportunities in marketing can get overwhelming for a marketer. How in the world could you not feel lost in the jungle of solutions at your disposal? And if you use an agency, how can you know that it’s truly benefiting your company?

Having conducted or supervised more than 900 digital campaigns, I’ve come across several dangerous traps that are initially hard to spot. This article will point out the four most common.

1. Don’t let the CTR deceive you https://www.mjfgroup.biz/4dangerousonlinetrapsmarketersmustavoid

One of the most frequently used indicators of the effectiveness of online advertising is the clickthrough rate (CTR), the ratio of the number of clicks on an ad to the number of views.

Imagine attractive advertising formats, beautiful graphics, and strong CTAs encouraging taking action. A customer clicks on the ad and lands on a website. But there’s a problem: The page is not consistent with the creative’s visual design, or the user is flooded with all kinds of information instead of with the information promised in the ad. The result: the visitor abandons the website, and the campaign results end up being far from satisfactory.

Tip: It is important to focus not only on the aesthetics of the ad’s design but also on the communication and promise we use to tempt the user to enter into an interaction.

But what if I told you that sometimes a decrease in CTR is a good sign?

Consider a campaign for a financial-sector client. CTR, conversion rate, and number and cost of leads acquired through contact forms were all at very good levels. We analyzed the effectiveness of the campaign from start until the end of the conversion path—i. e., granting a loan. At the validation stage, it turned out that although quantitatively speaking it all looked great—lots of people applying—but a large proportion of loan applicants were ineligible and their applications had to be rejected.

So we tightened up the targeting of our advertisements, adding additional messages to exclude ineligible people up front. As a result, the ads were even less aesthetically appealing, but a clearer and more on-point message was created, and so people who were clicking on the ad were much more informed about what to expect. CTRs and the number of leads fell sharply, but lead quality improved several-fold.

Four Dangerous Traps Online Marketers Must Avoid

The value of the CTR can also be overestimated because of the ad format being used:

  • Mobile ads often cover a large portion of the available screen area or they’re otherwise placed in such a way that you can easily click them by accident. Therefore, they tend to have higher CTR than desktop advertising, but the traffic they bring is of terrible quality because they resulted from random clicks.
  • Intrusive formats, such as top layer, interstitials, interscrollers, open over a page and overshadow the entire page or large parts of it. A large proportion of clicks on those ads is, again, random, making CRTs huge—but the quality of the traffic poor.Tip: Check whether the publisher’s package includes various formats, say double billboard, billboard, and rectangle—but there is also a layer format between those, for example scroll double billboard or top layer. Even though thanks to that approach the cost per click will be lower than it would be without the layer format, most of the advertising might be run (and often is) on this layer format. And that makes the quality of the campaign dubious, to put it mildly.
  • Screenings are a format composed of one of the banner forms, for example double billboard, and connected to the website’s entire background. It may be a large, visible form of advertising, but sometimes the sides of the websites’ wallpaper are black or in the color of the site’s usual background, so they no longer look like an advertisement and yet they are still clickable! That generates a huge number of clicks, but, again, lots of them are accidental.

2. Don’t let details divert your attention from the real results

Very often, when analyzing the results of an online campaign we focus on a small portion of the available data and on conclusions drawn directly from an advertising campaign, but the true picture is much broader and more informative.

Conversions

Conversions—the key actions that users take on the website—are divided into two categories: macro, which are the most important ones, such as the purchase of a product; and micro, which help you to determine the quality of your traffic (e. g., whether they download the brochure or subscribe to the newsletter).

It’s worth checking out different models of conversion attribution and analyzing what roles various traffic sources play in the entire buying process.

For sales analysis, if the product is distributed by various sources, it might be the distributors that feel the effects of the campaign rather than the manufacturer selling via its stores or other owned channels.

An example: The promoted product’s pre-sales in the producer’s online store and the accompanying campaign achieved excellent results. When the product arrives at other distributors with a price lower by only a small percentage, sales in the producer’s shop fell, and continued to fall, within 1-2 days. Media indicators and traffic quality remained at high levels, but conversions decreased. Tools for analyzing users’ behavior on the website confirmed that users are copying the name of the product then searching for it in Google and price-comparison engines—and going on to make purchases elsewhere. Ultimately, the producer was delighted with the global sales volume. But, for example, if the product had been available from the very start in many stores and a little cheaper than in the manufacturer’s shop, without looking at the total sales data the campaign would certainly have been considered ineffective.

https://www.mjfgroup.biz/Four Dangerous Traps Online Marketers Must Avoid

Four Dangerous Traps Online Marketers Must Avoid

Acquisition

Sometimes, the cost of obtaining the first order from a customer is much higher than the profit the initial sale generates. It is easy to fall under the illusion that an advertising campaign was unprofitable by analyzing its return on investment only through the prism of the first orders directly from the campaign. But if you also take into account rates of customer retention and maintenance, and customer lifetime value, then your results can suddenly become very attractive, proving that the campaign will pay for itself many times over.

Example: The client, a Polish travel agency, offers exotic tours to destinations such as Seychelles, Maldives, and Mauritius. The costs of acquiring traffic on its website and of getting an enquiry were very high and very often did not immediately pay for themselves. But that is just part of the story. One of the clients ordered a trip to Maldives worth 28,000 PLN (about $8,000). She was satisfied after her return and almost immediately planned another two trips with the same travel bureau, as well as recommending it to another three couples who were friends of hers. Two of those couples also decided to travel. The result: one customer generated more than $30,000 worth of trips sold.

A similar situation occurs in e-commerce. Subsequent visits and orders, purchases of accessories for already bought products, repeat purchases… all determine the eventual profit from an initial investment in advertising.

Other Considerations

During and after larger campaigns, we notice an increased number of searches in Google, and consequently a larger number of visitors from direct and organic. The following graph shows the increase of visits from organic right from the start of the campaign. Apart from that, there were no activities in other media or increased SEO spending. In short, paid also increases organic traffic.

https://www.mjfgroup.biz/Four Dangerous Traps Online Marketers Must Avoid

It is also worth measuring how much information about your brand and products spreads organically in forums, social media, and the Internet in general—whether there are more references to the brand, where, in what context, and whether users are starting to recommend the product themselves.

Four Dangerous Traps Online Marketers Must Avoid

3. Don’t get flattened by the flat fee

Flat fee (FF) billing seems like a permanent presence. It refers to paying publisher a fixed rate for the advertising space: For example, we order a week of our advertisement on the homepage of the website.

What traps here could you fall into?

Pay attention to the following:

  • Statistics. Always request them beforehand. The publisher should provide you with information about the number of pageviews (PV) and the number of unique users (UU). This way, you know what to expect in return for a fixed fee—how many times your advertisement will be displayed and how many users you will reach. The data is from the previous period, but it will be similar to the current one.
  • Relevant statistics. When you receive the statistics, make sure that they (a) refer to the period for which you order your ad (so you don’t get a monthly data for a one-week ad), and (b) refer to the particular subpage where you order advertising, not the entire website.
  • Rotation. This is something that’s sometimes not mentioned, but it’s essential to clarify. You need to know whether your ad will be broadcast exclusively in a given time—rotation; for example, you order a week of advertising presence on the site, but you’ll be one of four advertisers, so only one in four views will be yours. There’s nothing wrong with that, provided you have this information beforehand and account for it in your estimates.

Tip: It may be difficult to judge at first glance where to place an advertisement. To decide, you need to compare the available data all in one table. It should include information about the publishers, the users’ profiles, and the relation between usage stats and rates. The table will help you calculate the expected cost of reaching 1000 unique users or the cost of generating 1000 views.

For this purpose, divide the net value by PV (pageviews) or UU (unique users), and multiply by 1,000 to get the CPM (cost per thousand) views or users.

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

4. Watch out for confusing data

The amount of data, especially in programmatic ad buying, is so large today, that it is quite a chore to choose the data worth our attention and our money.

Programmatic gives you great opportunities to target your advertising, including the following:

  • Retargeting people who had contact with the advertisement but were not yet on your website, or even better, arranging for these people an entire sequence of displays of various forms of ads and messages
  • Syncing with TV ads
  • Purchasing DOOH (digital out of home) ads, which are displayed on screens in shops, galleries, etc.
  • Directing advertising to people within a 100-meter radius of a given point on the map
  • Access to multiple providers of various kinds of user data based on demographics, online behavior, pages visited, advertisements clicked, interests, shopping intentions, etc.

Four Dangerous Traps Online Marketers Must Avoid

How do you choose the right data for your campaign?

You have to pay attention to who the data provider is and what kind of data it provides: What kind of company, whether local or international, and if the latter, does it have valuable data from your market?

Also check where and how the data is collected. Unfortunately, that information might be not so easy to obtain, but it is still worth doing research. Try asking the DSP (demand-side platform) or the data providers directly.

Another important criterion is, of course, price. You have to find a balance here: Check whether any additional few dollars per CPM will pay off through an increase in conversion rates or higher quality of traffic on the website.

Tip: The final criterion for verifying the quality and usefulness of data in your campaign is a test campaign! It’s best to carry out several test runs: Try purchasing data with a similar profile, but from different suppliers, and then select the one with data that’s most suitable and most cost-effective.

What impact can data selection have on the campaign?

Here is an example illustrating campaigns run for one of our customers—the same DSP platform, the same creatives used, and identical rates. Changing the data used in the campaign itself resulted in an enormous improvement in all the indicators that show the quality of traffic:

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

* * *

They say the devil is in the details, and that holds true especially for online campaigns. Seemingly effective solutions may prove to be ineffective in reality because superficially evaluated indicators can give you a false impression.

Before running your ad, make sure you fully understand how it will be displayed, and afterward take a look at the effects it had from various perspectives. Only when will you see what real impact it had—what it did and didn’t achieve—and why.

 

Comment.

I have been studying with Shaw Academy. Ultimate Digital Marketing Diploma. In my last week I am sure.

Caitlin Hogg is the lecturer and she is Excellent.

I encourage anyone interested in Digital Marketing to go to Shaw Academy and see what they offer. You will be surprised.

Contact me for talking about our Xtreme Business program that can boost profitable sales by up to 179% in a single year.

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

 

The MJF Group works with Ceo’s/MD’s/Owners of declining business bringing them back from the brink.

 

 

 

 

Don’t let your business sink.

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

 

 

 

 

 

 

 

 

Contact us now. https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

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A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business

https://www.mjfgroup.biz/A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business

At last! A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business – No Matter What Your Experience, No Matter What Product Or Service You Sell, And No Matter How Fierce The Competition Is…

“How To EXPLODE Your Sales And Profits, Get Customers By The Bucketful, And Keep Them Coming Back For More”https://www.mjfgroup.biz/definetheproblem/stepstogrowth

The Xtreme Business Program ™ is not the first program of its kind but this one has been modified with “Been There, Done That with a T-shirt” to prove it.   Some of our Clients have had 197% increase in sales growth in the past 3 years and we have testimonials to prove it.We act as your personal mentor and fast tracks you and your business to reach your goals and aspirations using this program.

We act as your personal mentor and fast tracks you and your business to reach your goals and aspirations using this program.

A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business

You, yes you, can do it when you follow this ‘paint-by-numbers’ Mentoring Program…

We have found it best to carry out a three-month mentoring program with you at R12,000 per month. Your ROI is incredible. We can work this out with you when you ask for an appointment,

https://www.mjfgroup.biz/xtreebusinesstrategiesA Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business……

Should wish to receive the full overview, that gives away a few of the 133 secrets, and gives you full details how the program works and its cost, then use the contact form below. In the message, just give us your Company name, your position and the number of employees you employ.

Contact us.

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Business Improvement

Dear CEO/Managing Director, Executive Director we are creating this post to tell you that Business Improvement is at hand

Does your business suffer from:https"//www.mjfroup.biz/

  • declining market share,
  • no marketing strategy,
  • no sales plan or controls in place
  • slow manufacturing
  • the worst on time in full ratio in the industry
  • rising cost of sales due to poor procurement processes
  • inappropriate processes,
  • poorly trained staff,
  • sales slumping
  • inventory climbing
  • more and more obsolete inventory
  • poor accounting
  • not up to date with SARS requirements
  • no cash flow control
  • a horde of dissatisfied customers, and on and on and on.

Business Improvement

You have so many issues to attend to, your staff are all ‘so busy” they cant support you and if they had time would not be as competent as you would like them to be in order to support you.

In order to fix the problems mentioned above, we have our program called The Business Support for the CEO.

Our New Year is underway so don’t let your business become a tragedy.

Contact us.

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Creating a Compelling Customer Focused Value Proposition

https://www.mjfgroup.biz/creatingacompelling valueproposition

https://www.mjfgroup.biz/compelling value propositionCreating a Compelling, Customer-Focused Value proposition has a guiding principles: the value proposition should focus on customer needs, not on product or service features.

Does Your Value Proposition Communicate Effectively?

As a business owner, you are passionate about what you do. You love each of your products and services, know them to be much better than those of your competitors, and understandably want to tell as many people as possible about them – how your bread is fresher, how your clothes are more fashionable, how your software has more functions, or how your doohickie has more whatyamacallits!

Creating a Compelling Customer Focused Value Proposition

The problem is that when you use this style of language to talk about your products, the core message you are communicating is centered on your view of your products, which may not reflect your customer’s purchase motivations.
When talking about your products and services in this manner, your message often sounds to customers as “this is what I sell, and I am running through a long list of the reasons why I think you should buy it.”

What your customers want to hear, however, is a clear statement that demonstrates that you understand their situation – that you recognise the problem they wish to solve, or the outcome they wish to achieve – followed by a specific offer or explanation as to how you are going to help them address their situation.
Ideally, the value proposition will not only explain how owning your product or using your service will allow the customer to achieve a desired outcome; it will also explain how it is that your business is uniquely positioned to create that outcome.

In Creating a Compelling Customer Focused Value Proposition, you should ensure that it incorporates the following three components as a minimum:
1. The value proposition should define the business you are in using customer-centric wording; that is, it should describe the type of solution the business provides for its customers.
2. The value proposition must clearly demonstrate that you understand the customer’s objective – why it is they are considering doing business with you in the first place.
3. The value proposition should outline your specific offer and pinpoint exactly how it is that it will meet the customer’s objective.

Creating a Compelling Customer Focused Value Proposition

The Power of a Successful Value Proposition.

A classic example of Creating a Compelling Customer Focussed Value Proposition can be found in the approach that the rental car company, Avis, took when trying to win back market share from Hertz. The Avis story is also a dramatic example of how powerful it can be when you get the value proposition right, and how profitable it can be when you deliver on the promise you make to your customers.
In 1962, when Robert Townsend took over the reins as President of Avis, the company had entered its 13th year in the red, with a market share of just 10-11% of the car rental market. By
1996, Townsend was able to grow Avis’ market share to 35%. How did he achieve this?
Townsend launched a bold, daring advertising campaign that centered on the company’s new strategy of focusing on good old fashioned service. Instead of proclaiming that it had the newest cars, or the cheapest prices (which may have been true), they used the following messaging:
We’re No.2. We try harder!    In this simple, self-deprecating phrase, Avis acknowledged an indisputable fact – that it was a distant 2ND in the car rental market – while also providing an irresistible value proposition: that Avis would work harder to prove they are worthy of your business.
This value proposition recognised that, for many car rental customers, prompt, caring, and friendly service (the ‘benefit’) was far more important than the car (the ‘feature’).

Conclusion.

In today’s crowded marketplace, with new competitors emerging from around the globe, and almost saturation marketing of products and services, it is more important than ever to ensure that when you have the attention of a potential customer, you are able to offer a compelling reason for doing business with you.
It is important to be able to communicate why your product or service is cheaper, more economical, more durable, of higher quality, covered by a better warranty,
Has greater market acceptance etc. than any of your competitors. However, it is imperative that you are able to convey how your product or service is uniquely position to provide the customer the precise outcome they are seeking to achieve with your product or service.
By couching your discussion of the desirability of your product or service in language that speaks directly to the customer’s actual needs, rather than focusing on product or service functionality, you will go a long way towards answering the most important question on a customer’s mind: why should I buy from you?

If you need help in compiling your Creating a Compelling Customer Focused Value Proposition, don’t hesitate use the contact form below.

South Africa. Our first 30 minutes appointment in South Africa – Gauteng, Mpumalanga- will be in May due to demand.

United Kingdom. We can do a free 30 minute appointment in Hull until Mid March 2018.

This entirely free with no obligation.. Except of course for my standard cup of coffee.

https://www.mjfgroup.biz/Creating a Compelling Customer Focussed Value Proposition

We have helped dozens of companies get this right.

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