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Click on the button below to Get Your Free E-Book.  Creating Compelling Customer Value Propositions. Your Free E-Book As soon as You have clicked you need to save the .pdf in a folder of your choice. Get Your Free E-Book I recently read some literature that I downloaded from an email sent to me by Jill Konrath. She specializes in Sales Training. A visit to her site is well worth the time.    She writes “Crazy busy decision makers don’t care about what you’re selling. They only care about what it does for them. That’s why a value proposition is so important today. It’s a clear statement about the tangible business results customers get from using your product, service or solution. Use your value proposition in your phone (more…)