Four Dangerous Traps Online Marketers Must Avoid

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by Mateusz Sobieraj  |  With Compliments of Marketing Profs and excellent source of professional Marketing Content. Join them today. – NO I am not an affiliate but a very happy 14 year user of their products as a Premium and Free Member. The abundance of new technologies and powerful opportunities in marketing can get overwhelming for a marketer. How in the world could you not feel lost in the jungle of solutions at your disposal? And if you use an agency, how can you know that it’s truly benefiting your company? Having conducted or supervised more than 900 digital campaigns, I’ve come across several dangerous traps that are initially hard to spot. This article will point out the four most common. 1. Don’t let the CTR deceive you  One of the most frequently used indicators of the effectiveness of online advertising is the clickthrough rate (CTR), the ratio of the number of clicks on an ad to the number of views. Imagine attractive advertising formats, beautiful graphics, and strong CTAs encouraging taking action. A customer clicks on the ad and lands on a website. But there’s a problem: The page is not consistent with the creative’s visual design, or the user is (more…)

Declining business dynamism: Implications for productivity?

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Declining business dynamism: Implications for productivity? By Ryan A. Decker, John Haltiwanger, Ron S. Jarmin, and Javier Miranda. The last few decades have seen a decline in business dynamism, as measured by indicators such as new firm formations, worker flows, and job creation and destruction. This is a potentially worrisome trend because an important driver of productivity growth is the reallocation of resources from less productive to more productive firms. Ryan Decker of the Fed, John Haltiwanger of the University of Maryland, and Ron Jarmin and Javier Miranda of the U.S. Census Bureau use firm-level data for the entire U.S. economy to explore whether a fall in business dynamism has resulted in a decline in productivity growth. The authors first review the significant fall in business dynamism over time. For example, as Figure 1 shows, there is a clear downward trend in the rate of startups (new firms), and a slower decline in the rate of firm exits. Similarly, over the last several decades, the share of employment at young firms has dropped from 20 percent to 10 percent. They also review recent evidence on declining high-growth firm activity (especially by young firms). Figure 1: Annual firm startup and exit rates, U.S. private non-farm sector, 1981-2013 Declining business dynamism: Implications for productivity? (more…)

My May Workshop Events In Hull UK

Welcome to My May Workshop Events In Hull UK Interco Development and Training  held at the new K2 44 Bond Street Hull HU13EN.   Please note that we will shortly be offering these courses in Midrand. South Africa. Powered by Eventbrite Powered by Eventbrite Powered by Eventbrite Powered by Eventbrite Form any queries please contact us. [contact-form-7 404 "Not Found"] Share this:FacebookLinkedInTwitterGoogleSkypeLike this:Like Loading... (more…)

BSC Designer

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Use the reasonably priced BSC Designer to Create Professional Scorecard with an Online Wizard Answer simple questions – build a professional strategy map in 6 minutes. Designing a strategy scorecard for the first time might be complicated. With a new Strategy Scorecard Wizard, one can create a balanced scorecard by following a few simple steps. The whole process is intuitive and doesn’t require any special expertise. The wizard will ask about your: • Business goals, • Performance metrics, • Initiatives and will compile them together on the scorecard. In the end, you will be able to save the results of the Wizard into your account at webbsc.com, or create a new one. Once the balanced scorecard is in your account, you can customize it further according to your needs, export to an Excel spreadsheet, or export strategy map as a picture. Learn more about Strategy Map Wizard. BSC Designer If you need help with this, please contact us. Contact us Now for a special offer Contact Us [contact-form-7 404 "Not Found"] Share this:FacebookLinkedInTwitterGoogleSkypeLike this:Like Loading... (more…)

Define the Problem

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How You Define the Problem Determines Whether You Solve It. These brief descriptions of these innovations all focus primarily on the novel solution. The problem they solve seems obvious. Typical stories of creativity and invention focus on finding novel ways to solve problems. James Dyson found a way to adapt the industrial cyclone to eliminate the bag in a vacuum cleaner. Pablo Picasso and Georges Braque developed cubism as a technique for including several views of a scene in the same painting. The desktop operating system developed at Xerox PARC replaced computer commands with a spatial user interface.   But framing innovations in this way makes creativity seem like a mystery. How could so many people have missed the solution to the problem for so long? And how in the world did the first person come up with that solution at all? In fact, most people who come up with creative solutions to problems rely on a relatively straightforward method: finding a solution inside the collective memory of the people working on the problem. That is, someone working to solve the problem knows something that will help them find a solution — they just haven’t realized yet that they know (more…)

A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business

https://www.mjfgroup.biz/A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business
At last! A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business – No Matter What Your Experience, No Matter What Product Or Service You Sell, And No Matter How Fierce The Competition Is… “How To EXPLODE Your Sales And Profits, Get Customers By The Bucketful, And Keep Them Coming Back For More” The Xtreme Business Program ™ is not the first program of its kind but this one has been modified with “Been There, Done That with a T-shirt” to prove it.   Some of our Clients have had 197% increase in sales growth in the past 3 years and we have testimonials to prove it.We act as your personal mentor and fast tracks you and your business to reach your goals and aspirations using this program. We act as your personal mentor and fast tracks you and your business to reach your goals and aspirations using this program. A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business You, yes you, can do it when you follow this ‘paint-by-numbers’ Mentoring Program… We have found it best to carry out a three-month mentoring program with you at R12,000 per (more…)

Different Types of Business Strategies

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Different Types of Business Strategies are available to any startup or a business. Basic Approach to Strategic Planning A critical review of past performance by the owners and management of a business and the preparation of a plan beyond normal budgetary horizons require a certain attitude of mind and predisposition. Some essential points which should to be observed during the review and planning process include the following: Relate to the medium term i.e. 2/4 years Be undertaken by owners/directors Focus on matters of strategic importance Be separated from day-to-day work Be realistic, detached and critical Distinguish between cause and effect Be reviewed periodically Be written down. As the precursor to developing a strategic plan, it is desirable to clearly identify the current status, objectives and strategies of an existing business or the latest thinking in respect of a new venture. Correctly defined, these can be used as the basis for a critical examination to probe existing or perceived Strengths, Weaknesses, Threats and Opportunities. This then leads to strategy development covering the following issues discussed in more detail below: Vision Mission Values Objectives Strategies Goals Programs Strategic statements can be defined as broad indicators of the direction(s) in which a business (more…)

SAY OF THE DAY

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Our SAY OF THE DAY is “Difficulties mastered are opportunities won.” – Winston Churchill For those of you who need to register, I urge you to register and take advantage of many Free offers in my site for Your Business. New User RegistrationChoose a Username*First Name*Last Name*Address 1City*State*Zip*Country*Day PhoneEmail*Input the code:*Required field In line with this, we are offering a program that will knock Your socks off! It is called the Xtreme Business Program….. Read on….. SAY OF THE DAY At last! A Simple Step By Step Sales And Marketing System That Anyone Can Apply To Their Business – No Matter What Your Experience, No Matter What Product Or Service You Sell, And No Matter How Fierce The Competition Is… Wait there is more……. “How To EXPLODE Your Sales And Profits, Get Customers By The Bucketful, And Keep Them Coming Back For More”   The Xtreme Business Program ™ is the first program of its kind that acts as your personal mentor and fast tracks you and your business to reach your goals and aspirations. You, yes you, can do it when you follow this ‘paint-by-numbers’ Program…I work with you for three months; Australia, United Kingdom and Sout Africa to get full (more…)

Business Improvement

Dear CEO/Managing Director, Executive Director we are creating this post to tell you that Business Improvement is at hand Does your business suffer from: declining market share, no marketing strategy, no sales plan or controls in place slow manufacturing the worst on time in full ratio in the industry rising cost of sales due to poor procurement processes inappropriate processes, poorly trained staff, sales slumping inventory climbing more and more obsolete inventory poor accounting not up to date with SARS requirements no cash flow control a horde of dissatisfied customers, and on and on and on. Business Improvement You have so many issues to attend to, your staff are all ‘so busy” they cant support you and if they had time would not be as competent as you would like them to be in order to support you. In order to fix the problems mentioned above, we have our program called The Business Support for the CEO. Our New Year is underway so don’t let your business become a tragedy. Contact us. [contact-form-7 404 "Not Found"]   Share this:FacebookLinkedInTwitterGoogleSkypeLike this:Like Loading... (more…)

5 Steps You Can Use to Find Your Niche

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5 Steps You Can Use to Find Your Niche with the thanks to  Thomas Smale•Contributor, which is taken as an extract from Entrepreneur. You want to start a business, but the thing that’s holding you back is the market niche you know you need to choose. And, honestly, this can be tricky: You could list all of your interests and passions and still come away feeling as if you haven’t hit upon the singular thing you were meant to do. Yet putting that kind of pressure on yourself to choose the exact right niche may cause paralysis.  Certainly, you want to do your due diligence in selecting a viable niche business, but it’s better to get up and running than to wait around. That way, you can test out ideas, enter the market sooner and learn from your successes and failures. That way, too, if your first business doesn’t take off, you can always take what you’ve learned from previous attempts and move forward with new ideas. If you’re struggling to decide, or you need more data to work with, use the following five steps to find your niche.   5 Steps You Can Use to Find Your Niche 1. Identify your interests and passions. (more…)