Creating a Compelling Customer Focused Value Proposition

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Creating a Compelling, Customer-Focused Value proposition has a guiding principles: the value proposition should focus on customer needs, not on product or service features. Does Your Value Proposition Communicate Effectively? As a business owner, you are passionate about what you do. You love each of your products and services, know them to be much better than those of your competitors, and understandably want to tell as many people as possible about them – how your bread is fresher, how your clothes are more fashionable, how your software has more functions, or how your doohickie has more whatyamacallits! Creating a Compelling Customer Focused Value Proposition The problem is that when you use this style of language to talk about your products, the core message you are communicating is centered on your view of your products, which may not reflect your customer’s purchase motivations. When talking about your products and services in this manner, your message often sounds to customers as “this is what I sell, and I am running through a long list of the reasons why I think you should buy it.” What your customers want to hear, however, is a clear statement that demonstrates that you understand their situation (more…)

Seven Tactics to Blow away Your Competitors

Seven Tactics to Blow away Your Competitors These seven tactics for beating your business competitors will help keep you ahead of the game in business   I you require any further information send me an email. Dr Michael J Freestone. [contact-form-7 404 "Not Found"]   Share this:FacebookLinkedInTwitterGoogleSkypeLike this:Like Loading... (more…)

8 signs of an Imploding Business.

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8 signs of an Imploding Business. Welcome to our 8 signs of an Imploding Business page       Check out these 8 signs of an Imploding Business.. If you’re still uncertain that Your business is in serious trouble, then pay attention to the following 8 signs of an Imploding Business. 1. Low sales. The first, and most obvious of the 8 signs of an Imploding Business is low sales. This could either be lower than expected projections or a decrease in sales than the previous quarter. Your business can’t succeed without a steady income to pay all of your expenses. When you notice that there’s a sudden decrease in sales, you need to diagnose the problem. Begin by surveying your employees and customers, conducting a competitive analysis and examining the outside environment, like societal changes or natural disasters.  This should give you a better understanding of why there’s a decline in sales and if there will be a turnaround. If it doesn’t seem likely the industry or your business can turn things around, then it’s rather clear that your business is in trouble. 2. You can’t remember the last time you spoke to a client. The second of the 8 signs of an Imploding Business is that Customer service reps (more…)

Grow Your business up to 179% in a single Year.

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For those companies wanting to grow their business up to 179% in a single Year, then this post is for you.   Declining business is a totally demotivating position to be in.  Nothing seems to work, sales are getting worse and worse, customers are leaving you in droves and the worst is Your cashflow is disappearing. Your staff seem at a loss and they have a dread fear of losing their jobs.     We understand the frustrations you are experiencing as you feel you have tried everything and nothing seems to work.  You might even have sought outside help, gone to a Business Support organisation offered by the UK Government or Local City Council. The same applies to those of you in South Africa. Business rules in each country are different but the primary business rationale is to sell a product collect the money and grow. You have  been to training sessions offered by various institutions but it all seems too theoretical.  You feel: “They don’t understand what it means to run a small to medium size business.” We’ll we do understand. Don’t despair, we have been helping businesses like your since 2004 and have helped literally hundreds of them. (more…)

Strategies for beating your business competitors

These seven Strategies for beating your business competitors will help keep you ahead of the game in business Any business adviser worth their salt will tell you that the key to entrepreneurial success lies in how well you understand your customer. But perhaps even more critical to this for a business-owner, says Kobus Engelbrecht, Head of Marketing for Sanlam Business Market, is understanding your competitive landscape and how your target market responds to other businesses that provide similar services. Understanding what your competitors are doing will enable you to position your unique selling proposition to plug gaps in the market. READ MORE: How to stand out against competitors Strategies for beating your business competitors   Identify your main competitors: There is no one-fit formula for this; it is a case of knowing your industry and using all possible resources to extract information.     2. Find out everything you can about the competition: Understand each competitor’s offering, benefits and USPs. 3. Don’t underestimate industry newcomers: You run the risk of being blindsided if you have the mistaken belief that new players can’t and won’t disrupt your business.4. 4. Take every opportunity to network: Networking is as much about identifying your competitors as (more…)