The 10 Most Valuable Global Brands in 2017 10 Most Valuable Global Brands in 2017
The 10 Most Valuable Global Brands; Click on the graphic to see the full article. If you require assistance in your branding efforts please contact Gloria to set up an appointment for the New Year         So what is a Global Brand?In a recent newsletter from Lehigh University In a recent newsletter from Lehigh University, the question was posed to Professor David Griffith. So, what is a global brand? Is Coca Cola a global brand, U.S. brand or a local brand? Would a consumer in the U.S. relate to it the same as a consumer in India? The 10 Most Valuable Global Brands in 2017  David A. Griffith, a professor of marketing, recently joined Lehigh’s College of Business and Economics as the Chair of the Department of Marketing. Made the following comments: “Brands have become increasingly curious and confusing. What we have been discovering is that consumers relate in very different ways to brands. While one consumer may view a brand as being global, another may view that same brand as being local (or domestic).  We’re seeing a great deal of research working to understand how consumers relate to brands. Much of this research has focused on the issue of (more…)