The Power of Vision is what serves several purposes in an organisation. First and foremost, it captures the organisations future intent. In other words, it paints a picture of what the company intends to become, not what it is today.
This topic has been written about by Authors, Songwriters and Preachers so it is not new.
- The Power of Vision by Joel Barker – Star Thrower Distribution.
- Myles Munroe: ‘The Power of Vision’
- The Power Of A Vision – Jesus Culture,
- Power of a Vision | Leaders Living Life Fully – Eternal Leadership
- The Power of Vision | A Sermon | Pastor Taiwo Kayode — House On …
A Common red line through just the few I have highlighted here.
A vision should stand the test of time and perpetuate the enterprise over a long period of time. A vision can serve a multiple of purposes:
- A vision bonds. Companies are populated with individuals possessing a diversity of skills, languages, cultures and personalities. A vision can give people a common cause and direct their energies towards a unifying goal.
- A vision inspires. Although corporations measure their progress over time with numbers – growth, profits, or both- numbers do not generally inspire ordinary people to do extraordinary things. But, a more noble vision and strategy can inspire beyond one’s expectations.
- A vision is an anchor. When times are difficult, a vision gives an organisation an anchor that will steady the ship and hold everyone together until the storm passes.
- A vision is a potent competitive tool. Having a sense of what one wants to become when grown up gives the organisation an enormous competitive edge and advantage over those that as my daughter says ‘haven’t got a clue’.
The Power of Vision.
Required attributes of a successful vision.
- Will mobilise a large population of people who might not have any other attachment to the organisation than that it is their job and source of income,
- Must have certain attributes in order to get ordinary people to do extraordinary things.
- A vision must be clear. The vision cannot be ambiguous. Most people in an organisation do not want to be leaders – they simply want to be good followers. As such, what they want to know from their leaders is: “Where are you taking me so I can decide whether I want to follow you there?” As a result, the leader must design a clear vision that can quickly and clearly be understood by all employees.
- A vision must be compelling. A goal of becoming a Billion-Rand company will not motivate ordinary people to do extraordinary things. Numbers are usually not compelling enough to mobilize large groups of people to want to achieve beyond their capabilities. In order to motivate people to overachieve, the vision must ‘compel’ people to want to overachieve voluntarily. Thus the reason for Steve Jobs attracting John Scully to join Apple, even though he gave up a very lucrative job with Pepsi – not with promises of a large financial incentive, but rather with the “opportunity to change the world”. What foresight Steve Jobs exhibited in those days back in 1971. That is exactly what the PC industry, led partially by Jobs and Apple, has done.
- A vision must be distinctive. Not many people want to work for an imitator, where every transaction the company engages in turns out to be based strictly on price. That is not a fun world! The best companies have a distinctive vision that does not attempt to imitate their competitors but sets them apart from these competitors. Like the super racehorse Secretariat, their notion of competition is not run side by side with their competitors but, rather lead the next best competitor by 31 lengths, pulling farther and farther ahead of each business cycle. As Samuel Johnson once said, “No man has achieved greatness by imitating another man.”
- A vision must be consistent. A vision that is constantly being adjusted is usually not going to impress anyone, PARTICULARLY YOUR OWN TROOPS. Visions that are forever changing reflect the lack of forward thinking and will become the butt of everyone’s corporate joke – the proverbial “vision of the week.”
The Power of Vision.
A personal perspective of what constitutes a Vision and it’s elements. By Dr Michael J Freestone.
Next Blog My method in – Writing a Powerful Vision Statement.